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Authors: Dmitry Mikhaylov ; Timur Khabibullin ; Andrey Starikovskiy ; Alexander Smirnov ; Mikhail Froimson ; Maxim Aristov and Vladimir Konev

Affiliation: Engineering Centre of the National Research Nuclear University “MEPhI”, Russian Federation

ISBN: 978-989-758-017-8

Keyword(s): Gender-oriented Targeted Advertising, Face Detection, Person Detection, Advertising Rendering.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Forecasting ; Knowledge Discovery and Information Retrieval ; Knowledge-Based Systems ; Methodologies and Technologies ; Operational Research ; Optimization ; Symbolic Systems

Abstract: This paper provides an original and convenient rendering of advertisements targeted to a specific audience. The system includes a detection unit for detecting a person, a control module connected to the information rendering panel and to the detection unit. The control module detects age, gender and/or emotional state of a detected person. This data is provided to the information rendering panel for selecting and displaying advertisements appropriate for the detected person.

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Paper citation in several formats:
Mikhaylov, D.; Khabibullin , T.; Starikovskiy, A.; Smirnov , A.; Froimson , M.; Aristov , M. and Konev , V. (2014). Method and System for Gender-oriented Targeted Advertising.In Proceedings of the 3rd International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES, ISBN 978-989-758-017-8, pages 153-158. DOI: 10.5220/0004734401530158

@conference{icores14,
author={Dmitry Mikhaylov. and Timur Khabibullin . and Andrey Starikovskiy. and Alexander Smirnov . and Mikhail Froimson . and Maxim Aristov . and Vladimir Konev .},
title={Method and System for Gender-oriented Targeted Advertising},
booktitle={Proceedings of the 3rd International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES,},
year={2014},
pages={153-158},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004734401530158},
isbn={978-989-758-017-8},
}

TY - CONF

JO - Proceedings of the 3rd International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES,
TI - Method and System for Gender-oriented Targeted Advertising
SN - 978-989-758-017-8
AU - Mikhaylov, D.
AU - Khabibullin , T.
AU - Starikovskiy, A.
AU - Smirnov , A.
AU - Froimson , M.
AU - Aristov , M.
AU - Konev , V.
PY - 2014
SP - 153
EP - 158
DO - 10.5220/0004734401530158

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