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Authors: Budi Setyanta 1 ; Didik Setyawan 2 ; Dian Citaningtyas Ari Kadi 3 ; Eni Andari 3 ;  Nurwiyanta 3 and Aswin Siddik Sarumaha 4

Affiliations: 1 Fakultas Ekonomi Universitas Janabadra Yogyakarta, Indonesia ; 2 Fakultas Ekonomi,Universitas Setia Budi Surakarta, Indonesia ; 3 Fakultas Ekonomi Dan Bisnis, Universitas PGRI Madiun, Indonesia ; 4 Fakultas Ekonomi, Universitas Janabadra Yogyakarta, Indonesia

Keyword(s): Intentions to Shop Online, Service Quality, Perceived risk, Trust.

Abstract: This research aims to identify the effect of trust in moderating the intention of online transactions using the GoMed application. The sampling technique was purposive sampling with 240 samples according to the sample adequacy requirements in the Structural Equation Model (SEM) test. The results of this study indicate that trust moderates the intention of online transactions using the Go-Med application. The intention to online transactions using the Go-Med application in the large trust group is not affected by risk perception, whereas in the low trust group. Service quality affects the intention of online transactions using the Go-Med application in high and low trust groups. Service quality affects the intention of online transactions using the Go-Med application in high and low trust groups. Chi-square values The effect of service quality in high and low trust groups is different because of the different chi-square test.

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Paper citation in several formats:
Setyanta, B.; Setyawan, D.; Kadi, D.; Andari, E.; Nurwiyanta. and Sarumaha, A. (2020). Intention to Online Transaction: Empirical Study on Go-Med Applications. In Proceedings of the 2nd International Conference on Applied Science, Engineering and Social Sciences - ICASESS; ISBN 978-989-758-452-7, SciTePress, pages 115-121. DOI: 10.5220/0009879201150121

@conference{icasess20,
author={Budi Setyanta. and Didik Setyawan. and Dian Citaningtyas Ari Kadi. and Eni Andari. and Nurwiyanta. and Aswin Siddik Sarumaha.},
title={Intention to Online Transaction: Empirical Study on Go-Med Applications},
booktitle={Proceedings of the 2nd International Conference on Applied Science, Engineering and Social Sciences - ICASESS},
year={2020},
pages={115-121},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009879201150121},
isbn={978-989-758-452-7},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Science, Engineering and Social Sciences - ICASESS
TI - Intention to Online Transaction: Empirical Study on Go-Med Applications
SN - 978-989-758-452-7
AU - Setyanta, B.
AU - Setyawan, D.
AU - Kadi, D.
AU - Andari, E.
AU - Nurwiyanta.
AU - Sarumaha, A.
PY - 2020
SP - 115
EP - 121
DO - 10.5220/0009879201150121
PB - SciTePress

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