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Authors: Francesco Pilotti 1 ; Daniele Di Valerio 1 ; Martina Marinelli 1 ; Gaetanino Paolone 1 ; Samanta Vellante 2 and Daniela D’Alessandro 1

Affiliations: 1 Gruppo SI S.c.a.r.l., 64100 Teramo, Italy ; 2 Scacco Malto S.r.l., 64100 Teramo, Italy

Keyword(s): Automatic Code Generation, Information, Informative Marketing, Model-Driven Architecture, Model Transformation, Technological Platform.

Abstract: In the current global context, Small- and Medium-sized Enterprises (SMEs) must face challenges in order to reach and maintain a fitting competitive level, and improve their performance. Today, information is one of the most important resources for them. Being able to correctly manage information is a key factor, also with reference to digital marketing activities. The paper presents InfoMkBuilder, a tool able to automatically generate Informative Marketing (IM) technological platforms, i.e., digital platforms for SMEs, in order for them to carry out IM campaigns and strategies. IM is a novel digital marketing model based on valuable information definition and delivery. InfoMkBuilder supports SMEs in overcoming and/or sidestepping their limitations and barriers in adopting digital technologies. The tool implements Model-Driven Architecture (MDA) transformations and a Unified Process (UP) methodological approach to generate the IM technological platforms, and is able to deploy them on the Cloud. (More)


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Paper citation in several formats:
Pilotti, F.; Di Valerio, D.; Marinelli, M.; Paolone, G.; Vellante, S. and D’Alessandro, D. (2023). Automatic Generation of an Informative Marketing Technological Platform. In Proceedings of the 18th International Conference on Software Technologies - ICSOFT; ISBN 978-989-758-665-1; ISSN 2184-2833, SciTePress, pages 295-302. DOI: 10.5220/0012075900003538

author={Francesco Pilotti. and Daniele {Di Valerio}. and Martina Marinelli. and Gaetanino Paolone. and Samanta Vellante. and Daniela D’Alessandro.},
title={Automatic Generation of an Informative Marketing Technological Platform},
booktitle={Proceedings of the 18th International Conference on Software Technologies - ICSOFT},


JO - Proceedings of the 18th International Conference on Software Technologies - ICSOFT
TI - Automatic Generation of an Informative Marketing Technological Platform
SN - 978-989-758-665-1
IS - 2184-2833
AU - Pilotti, F.
AU - Di Valerio, D.
AU - Marinelli, M.
AU - Paolone, G.
AU - Vellante, S.
AU - D’Alessandro, D.
PY - 2023
SP - 295
EP - 302
DO - 10.5220/0012075900003538
PB - SciTePress