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Author: Rüdiger Heimgärtner

Affiliation: Intercultural User Interface Consulting (IUIC), Germany

ISBN: 978-989-8565-18-1

Keyword(s): Culture, Relation, Structure Equation Model, Neural Networks, Factor Analysis, Data Analysis, Global, Local, Intercultural Interaction Analysis, Tools, Big Data, Modeling, Data Mining, Statistics.

Abstract: Understanding human information needs worldwide requires the analysis of much data and adequate statistical analysis methods. Factor Analysis and Structural Equation Models (SEM) are a means to reveal structures in data. Data from empirical studies found in literature regarding cultural human computer interaction (HCI) was analyzed using these methods to develop a model of culturally influenced HCI. There are significant differences in HCI style depending on the cultural imprint of the user. Having knowledge about the relationship between culture and HCI using this model, the local human information needs can be predicted for a worldwide scope.

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Paper citation in several formats:
Heimgärtner, R. (2012). Understanding Worldwide Human Information Needs - Revealing Cultural Influences in HCI by Analyzing Big Data in Interactions.In Proceedings of the International Conference on Data Technologies and Applications - Volume 1: DATA, ISBN 978-989-8565-18-1, pages 165-169. DOI: 10.5220/0004166401650169

@conference{data12,
author={Rüdiger Heimgärtner.},
title={Understanding Worldwide Human Information Needs - Revealing Cultural Influences in HCI by Analyzing Big Data in Interactions},
booktitle={Proceedings of the International Conference on Data Technologies and Applications - Volume 1: DATA,},
year={2012},
pages={165-169},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004166401650169},
isbn={978-989-8565-18-1},
}

TY - CONF

JO - Proceedings of the International Conference on Data Technologies and Applications - Volume 1: DATA,
TI - Understanding Worldwide Human Information Needs - Revealing Cultural Influences in HCI by Analyzing Big Data in Interactions
SN - 978-989-8565-18-1
AU - Heimgärtner, R.
PY - 2012
SP - 165
EP - 169
DO - 10.5220/0004166401650169

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