Authors:
Vita Briliana
and
Arton Briyan Prasetio
Affiliation:
Trisakti School of Management, Indonesia
Keyword(s):
Perceived Ubiquity, Perceived Informativeness, Perceived Personalization, Perceived Enjoyment, Mobile App Usefulness.
Abstract:
The purpose of this paper is to provide an improved understanding of the effect of Perceived Ubiquity, Perceived Informativeness, Perceived Personalization, and Perceived Enjoyment towards Mobile App Usefulness, as well as Mobile App Usefulness towards Revisit Intention. A quantitative approach has been employed. The gathered data is obtained using questionnaire with itemized rating scale resulting in 100 respondents. For the purpose of data analysis, Structured Equation Model (SEM) method has been adopted. The causal model was validated using Smart-PLS 2.0. The results indicate that Mobile Application is an important antecedent of Revisit Intention and mediates the influence of Perceived Ubiquity, Perceived Informativeness, Perceived Personalization, and Perceived Enjoyment. The study provides a comprehensive framework of the antecedents and outcome of a mobile application’s usefulness for tourism marketing. The findings provide insight for marketing managers and governments in deve
loping a successful mobile application for tourism marketing.
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