Tourism Image Orientation and Marketing Promotion Strategy for Resource-based Cities

Xie Xiangxiang

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Paper

Tourism Image Orientation and Marketing Promotion Strategy for Resource-based Cities

In Proceedings of the Information Science and Management Engineering III ISME - Volume 1, 210-213, 2015 , Sanya, China

Author: Xie Xiangxiang

Affiliation: Management School of Jinan University, China

Keyword(s): Resource-based Cities, Tourism Images, Orientation, Marketing Promotion.

Abstract: The amount of resource-based cities is huge in China, while mineral resource exploitation in the past has led to serious pollution. Therefore, reshaping the tourism image as well as developing the tourism products is a good way of economy transition from the aspect of sustainable development. It is obvious that resource-based cities have sufficient natural resources and unique history of civilization. However, we should not overlook the contamination resulted from the long-term development of them. Meanwhile, defects of urban planning and design should not be ignored. Hence, some urban complex should be reconstructed to create better tourism images of resource-based cities. Besides, we should not only make the most utilization of historical and cultural resources, but also develop the industrial structure optimization and upgrading.

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Paper citation in several formats:

Xiangxiang, X. (2015). Tourism Image Orientation and Marketing Promotion Strategy for Resource-based Cities. In Proceedings of the Information Science and Management Engineering III - ISME; ISBN 978-989-758-163-2, SciTePress, pages 210-213. DOI: 10.5220/0006022402100213

@conference{isme15,
author={Xie Xiangxiang.},
title={Tourism Image Orientation and Marketing Promotion Strategy for Resource-based Cities},
booktitle={Proceedings of the Information Science and Management Engineering III - ISME},
year={2015},
pages={210-213},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006022402100213},
isbn={978-989-758-163-2},
}

TY - CONF

JO - Proceedings of the Information Science and Management Engineering III - ISME
TI - Tourism Image Orientation and Marketing Promotion Strategy for Resource-based Cities
SN - 978-989-758-163-2
AU - Xiangxiang, X.
PY - 2015
SP - 210
EP - 213
DO - 10.5220/0006022402100213
PB - SciTePress