Authors:
Emma Nuraihan Mior Ibrahim
;
Nor Laila Md. Noor
and
Shafie Mehad
Affiliation:
Faculty of Information Technology and Quantitative Sciences, Universiti Teknologi MARA, Malaysia
Keyword(s):
Trust, web mediated information environment (W-MIE), institutional theory, semiotics, institutional symbolisms, card sorting.
Related
Ontology
Subjects/Areas/Topics:
Enterprise Information Systems
;
Functional and Non-Functional Requirements
;
Human-Computer Interaction
Abstract:
Trust in W-MIE is fairly new and risks associated with it are novel to users. Consequently, the question on how to design technological artefact, in this case the information that is perceived trustworthy which can be understood, rationalized and control as part of the interface design strategy is not well understood. This becomes our primary aim of this research. We seek to explicate the role of trust from the explicit institutional theory and semiotic paradigm to maximise the ‘goodness of fit’ for future construction of sensitive information system within a culture or domain through the analysis of its social context, pragmatic and semantic levels of signification. We contend that institutional design features could make the alignment between formal and informal signs of trust to match their meanings through shared norms, assumptions, beliefs, perceptions and actions. In this preliminary study, we used card sorting to explore on users trust perception of institutional signs operati
onalized in web based information for Islamic content sharing sites. These institutional signs are conceptualized under the four dimensions of institutional symbolisms: content credibility, emotional assurance, brand/reputation and trusted third party. The results were cross referenced with the initial framework for its similarities and differences.
(More)