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Authors: Malamati Louta 1 ; Ioanna Roussaki 1 and Lambros Pechlivanos 2

Affiliations: 1 National Technical University of Athens, Greece ; 2 Athens University of Economics and Business, Greece

ISBN: 972-8865-15-5

Keyword(s): Intelligent Agents, Negotiation Protocol & Model, Strategy, Ranking Mechanism.

Related Ontology Subjects/Areas/Topics: Agent-Based Information Systems ; Communication and Software Infrastructure ; Distributed Intelligent Agents ; e-Business ; e-Commerce and e-Business: B2B and B2C ; Enterprise Information Systems ; Enterprise Software Technologies ; Global Communication Information Systems and Services ; Information and Systems Security ; Internet Services and Applications ; Mobile and Pervasive Computing ; Mobile Software and Services ; Software Engineering ; Telecommunication Software Systems, Tools and Languages ; Telecommunications ; Wireless Information Networks and Systems

Abstract: Electronic commerce is expected to dominate the market if coupled with the appropriate technologies and mechanisms. Mobile agents are one of the means that may enhance the intelligence and improve the efficiency of systems in the e-marketplace. In this paper, we propose a dynamic multilateral negotiation model and we construct an efficient negotiation strategy based on a ranking mechanism that does not require a complicated rationale on behalf of the buyer agents. This strategy can be used to extend the functionality of autonomous agents, so that they reach to an agreement aiming to maximise their owner’s utility. The framework considers both contract and decision issues, is based on real market conditions, and has been empirically evaluated.

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Paper citation in several formats:
Louta M.; Roussaki I.; Pechlivanos L. and (2004). AN EFFICIENT NEGOTIATION STRATEGY IN E-COMMERCE CONTEXT BASED ON SIMPLE RANKING MECHANISM.In Proceedings of the First International Conference on E-Business and Telecommunication Networks - Volume 1: ICETE, ISBN 972-8865-15-5, pages 18-25. DOI: 10.5220/0001391400180025

@conference{icete04,
author={Malamati Louta and Ioanna Roussaki and Lambros Pechlivanos},
title={AN EFFICIENT NEGOTIATION STRATEGY IN E-COMMERCE CONTEXT BASED ON SIMPLE RANKING MECHANISM},
booktitle={Proceedings of the First International Conference on E-Business and Telecommunication Networks - Volume 1: ICETE,},
year={2004},
pages={18-25},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001391400180025},
isbn={972-8865-15-5},
}

TY - CONF

JO - Proceedings of the First International Conference on E-Business and Telecommunication Networks - Volume 1: ICETE,
TI - AN EFFICIENT NEGOTIATION STRATEGY IN E-COMMERCE CONTEXT BASED ON SIMPLE RANKING MECHANISM
SN - 972-8865-15-5
AU - Louta, M.
AU - Roussaki, I.
AU - Pechlivanos, L.
PY - 2004
SP - 18
EP - 25
DO - 10.5220/0001391400180025

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