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Author: Laksmi Rachmaria

Affiliation: Universitas Budi Luhur, Indonesia

Keyword(s): Commodification, Convergence, Radio, Industry

Abstract: Makarena Segment is the only cooking program on Radio in Indonesia. This segment presents various recipes from all regions in Indonesia. I used The Economic Political Media from Vincent Moscow as theory. Results: Delta FM makes the content of the Makarena segment in such a way that it aims not only to carry out the functions of education, information or persuasion but behind it, all are aimed at the company's interests. Integration of the Makarena segment with new media can expand opportunities to sell content. Convergence has made an industrial, cultural and social paradigm shift in the media business. The digitization process provides excellent benefits for media companies. Conclusion: commodification is the method carried out by FM FM in the Makarena Segment by changing the value of program functions into commodity values

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Paper citation in several formats:
Rachmaria, L. (2020). Convergence and Political Economy of the Media in the Macarena Segment of the Jakarta Delta Radio FM. In Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - ICT4BL, ISBN 978-989-758-429-9, pages 40-44. DOI: 10.5220/0008929000400044

@conference{ict4bl20,
author={Laksmi Rachmaria.},
title={Convergence and Political Economy of the Media in the Macarena Segment of the Jakarta Delta Radio FM},
booktitle={Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - ICT4BL,},
year={2020},
pages={40-44},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008929000400044},
isbn={978-989-758-429-9},
}

TY - CONF

JO - Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - ICT4BL,
TI - Convergence and Political Economy of the Media in the Macarena Segment of the Jakarta Delta Radio FM
SN - 978-989-758-429-9
AU - Rachmaria, L.
PY - 2020
SP - 40
EP - 44
DO - 10.5220/0008929000400044

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