A Study on the Improvement of Exhibition Site Management Quality based on the Exhibition Service Quality Perceptions of Professional Guest

Wang Shangjun

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Paper

A Study on the Improvement of Exhibition Site Management Quality based on the Exhibition Service Quality Perceptions of Professional Guest

In Proceedings of the Information Science and Management Engineering III ISME - Volume 1, 26-31, 2015 , Sanya, China

Author: Wang Shangjun

Affiliation: Shanghai Second Polytechnic University, China

Keyword(s): Exhibition Business, Exhibition Site Management, Service Quality Management, Professional Guest, Quality Perception.

Abstract: Exhibition business is very popular today in China and more and more exhibition activity have be held and become the famous brand. In order to make the business successful and keep a good reputation, exhibition hosts pay more attention to their managing quality. Especially, Site management plays a very important role during the operation and management of a brand exhibition. The services provide to the guest including exhibitor and professional guest are the key elements of improving the quality of management. The study try to examine the exhibition service quality based on the perception of professional guests who are attracted to take part in brand exhibition holding in Shanghai. And identify the importance and satisfaction of services provided to professional guest during the exhibition by 20 key elements of service quality including hospitality, visiting order, visiting environment, venue facilities and logistics facilities, etc. And proposed some key advice and strategy to impro ve the quality of exhibit on site management by improve the service quality to professional guest. (More)

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Paper citation in several formats:

Shangjun, W. (2015). A Study on the Improvement of Exhibition Site Management Quality based on the Exhibition Service Quality Perceptions of Professional Guest. In Proceedings of the Information Science and Management Engineering III - ISME; ISBN 978-989-758-163-2, SciTePress, pages 26-31. DOI: 10.5220/0006018500260031

@conference{isme15,
author={Wang Shangjun.},
title={A Study on the Improvement of Exhibition Site Management Quality based on the Exhibition Service Quality Perceptions of Professional Guest},
booktitle={Proceedings of the Information Science and Management Engineering III - ISME},
year={2015},
pages={26-31},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006018500260031},
isbn={978-989-758-163-2},
}

TY - CONF

JO - Proceedings of the Information Science and Management Engineering III - ISME
TI - A Study on the Improvement of Exhibition Site Management Quality based on the Exhibition Service Quality Perceptions of Professional Guest
SN - 978-989-758-163-2
AU - Shangjun, W.
PY - 2015
SP - 26
EP - 31
DO - 10.5220/0006018500260031
PB - SciTePress