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Authors: Ling-yu Tong ; Qin-jian Yuan ; Qian-jin Zong and Hong-zhou Shen

Affiliation: Nanjing University, China

ISBN: 978-989-8425-56-0

Keyword(s): Consumer behaviour, Online, Electronic commerce, Electronic marketplace, Review.

Related Ontology Subjects/Areas/Topics: Cloud Computing ; Collaboration and e-Services ; Data Engineering ; e-Business ; Electronic Commerce ; Enterprise Information Systems ; Internet Systems Performance ; Mobile Software and Services ; Ontologies and the Semantic Web ; Services Science ; Software Agents and Internet Computing ; Software Engineering ; Software Engineering Methods and Techniques ; Telecommunications ; Virtual Enterprises ; Web Services ; Wireless Information Networks and Systems

Abstract: As online consumer behavior is being paid more and more attentions from both managers and academic researchers, it is urgent to understand the whole landscape of the research field. Since then, this paper, based on knowledge metric analysis technique of mapping knowledge domains, reviews the literature of online consumer behavior research from three perspectives – the development of the research around the world, the theoretical foundations of the research and the focused topics, providing some insights for future studies.

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Paper citation in several formats:
Tong, L.; Yuan, Q.; Zong, Q. and Shen, H. (2011). A REVIEW OF ONLINE CONSUMER BEHAVIOR RESEARCH.In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 978-989-8425-56-0, pages 170-175. DOI: 10.5220/0003549101700175

@conference{iceis11,
author={Ling{-}yu Tong. and Qin{-}jian Yuan. and Qian{-}jin Zong. and Hong{-}zhou Shen.},
title={A REVIEW OF ONLINE CONSUMER BEHAVIOR RESEARCH},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,},
year={2011},
pages={170-175},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003549101700175},
isbn={978-989-8425-56-0},
}

TY - CONF

JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,
TI - A REVIEW OF ONLINE CONSUMER BEHAVIOR RESEARCH
SN - 978-989-8425-56-0
AU - Tong, L.
AU - Yuan, Q.
AU - Zong, Q.
AU - Shen, H.
PY - 2011
SP - 170
EP - 175
DO - 10.5220/0003549101700175

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