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Authors: Kimi Ueda 1 ; Yuta Tsuji 1 ; Hiroshi Shimoda 1 ; Hirotake Ishii 1 ; Rika Mochizuki 2 and Masahiro Watanabe 2

Affiliations: 1 Graduate School of Energy Science, Kyoto University, Kyoto-city, Kyoto and Japan ; 2 Service Evolution Laboratories, Nippon Telegraph and Telephone corp., Kanagawa and Japan

ISBN: 978-989-758-328-5

Keyword(s): Cross-cultural Understanding, Comic, Digital Signage.

Abstract: Recently, international tourist has been increasing and mobility of human activity is increasing, so people have had more chance to contact with various cultures different from their own. In Japan, in anticipation of the 2020 Tokyo Olympic game, digital signage is expected to be an effective information presentation tool to improve cross-cultural understanding. In this study, four-frame comic was proposed to be an effective information presentation method, and an evaluation experiment was conducted to investigate how to make contents interesting or memorable by comparing four information presentation methods, four-frame comic, video, photograph and illustration. As a result of questionnaire conducted in the experiment, four-frame comic’s humorous story and readability could be effective to attract viewers’ interest and the amount of information included in four-frame comic and its humor expression could be effective to make viewers memorize information explained in presented contents. However, the effectiveness of four-frame comic was not significant. It was thought that the effect of information presentation methods is differ from topic type, and more detail experiment is expected to investigate the effective used of four-frame comic in future study. (More)

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Paper citation in several formats:
Ueda, K.; Tsuji, Y.; Shimoda, H.; Ishii, H.; Mochizuki, R. and Watanabe, M. (2018). An Experimental Study on Information Presentation Method using Four-frame Comic on Digital Signage.In Proceedings of the 2nd International Conference on Computer-Human Interaction Research and Applications - Volume 1: CHIRA, ISBN 978-989-758-328-5, pages 127-133. DOI: 10.5220/0006927901270133

@conference{chira18,
author={Kimi Ueda. and Yuta Tsuji. and Hiroshi Shimoda. and Hirotake Ishii. and Rika Mochizuki. and Masahiro Watanabe.},
title={An Experimental Study on Information Presentation Method using Four-frame Comic on Digital Signage},
booktitle={Proceedings of the 2nd International Conference on Computer-Human Interaction Research and Applications - Volume 1: CHIRA,},
year={2018},
pages={127-133},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006927901270133},
isbn={978-989-758-328-5},
}

TY - CONF

JO - Proceedings of the 2nd International Conference on Computer-Human Interaction Research and Applications - Volume 1: CHIRA,
TI - An Experimental Study on Information Presentation Method using Four-frame Comic on Digital Signage
SN - 978-989-758-328-5
AU - Ueda, K.
AU - Tsuji, Y.
AU - Shimoda, H.
AU - Ishii, H.
AU - Mochizuki, R.
AU - Watanabe, M.
PY - 2018
SP - 127
EP - 133
DO - 10.5220/0006927901270133

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