An Eye-Tracking Study of Geological and Physiognomic Process Trace Tourism Resources - Gender and Age

Fu Gang; Fan Zeyu

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Paper

An Eye-Tracking Study of Geological and Physiognomic Process Trace Tourism Resources - Gender and Age

In Proceedings of the Information Science and Management Engineering III ISME - Volume 1, 54-58, 2015 , Sanya, China

Authors: Fu Gang and Fan Zeyu

Affiliation: Yanshan University, China

Keyword(s): Eye-tracking, Tourism Resources, Age, Gender.

Abstract: As tourism market becoming increasingly competitive, finding the right segment market and attract target audience’s attention is critical. This study used the eye-tracking technology which included several eye movement indexes. Different age and gender participants were recruited to view 15 photographic images that depicted geological and physiognomic process trace tourism resources. As main result, male participants show more interests in this kind of tourism resource than female, youth participants show more interests than teenagers and middle-aged people. This study fills the void in the attraction research of geological and physiognomic process trace tourism resources and presents a novel approach to find the potential tourists to specific tourism resources.

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Paper citation in several formats:

Gang, F. and Zeyu, F. (2015). An Eye-Tracking Study of Geological and Physiognomic Process Trace Tourism Resources - Gender and Age. In Proceedings of the Information Science and Management Engineering III - ISME; ISBN 978-989-758-163-2, SciTePress, pages 54-58. DOI: 10.5220/0006019000540058

@conference{isme15,
author={Fu Gang. and Fan Zeyu.},
title={An Eye-Tracking Study of Geological and Physiognomic Process Trace Tourism Resources - Gender and Age},
booktitle={Proceedings of the Information Science and Management Engineering III - ISME},
year={2015},
pages={54-58},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006019000540058},
isbn={978-989-758-163-2},
}

TY - CONF

JO - Proceedings of the Information Science and Management Engineering III - ISME
TI - An Eye-Tracking Study of Geological and Physiognomic Process Trace Tourism Resources - Gender and Age
SN - 978-989-758-163-2
AU - Gang, F.
AU - Zeyu, F.
PY - 2015
SP - 54
EP - 58
DO - 10.5220/0006019000540058
PB - SciTePress