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Authors: Andreas Ahrens 1 ; Jelena Zaščerinska 2 and Ojaras Purvinis 3

Affiliations: 1 Hochschule Wismar, University of Applied Sciences - Technology, Business and Design, Philipp-Müller-Straße 14, 23966 Wismar and Germany ; 2 Centre for Education and Innovation Research, Dammes iela 33, Riga LV-1069 and Latvia ; 3 Kaunas University of Technology, K. Donelaičio g. 73, LT-44249 Kaunas and Lithuania

ISBN: 978-989-758-322-3

Keyword(s): e-Business Process, Buyers’ Burstiness, Gap Structure, Gap Characteristic Properties, Binary Customer Behaviour.

Related Ontology Subjects/Areas/Topics: Ambient Intelligence ; Applications and Services ; Artificial Intelligence ; Computer Vision, Visualization and Computer Graphics ; Enterprise Information Systems ; Human and Computer Interaction ; Human-Computer Interaction ; Symbolic Systems

Abstract: Optimization of e-business process allows increasing earning profits in e-business. Models based on gap processes for the analysis of buyers’ burstiness in e-business process have attracted an increased research interest in order to succeed in the optimization of e-business process. The research aim is to find model approaches for creating gap structures and the description of their characteristic properties with a required accuracy underpinning elaboration of a new research question. Interdisciplinary research was carried out within the present investigation. The results of the present research show gap structures and gap characteristic properties. In e-business, gap structure means a range of shop visitors who do not buy any product. The gap characteristic properties are defined as gap density and gap distribution function. The empirical study involved eight experts from different countries to validate the model and to project the research. The findings of the study allow drawing th e conclusions on the experts‘ positive evaluation of the mathematical model for analysis of buyers’ burstiness in e-business process. The novel contribution of the paper is revealed by the comparison of model approaches for creating gap structures and the description of their characteristic properties with a required accuracy. Directions of further research are proposed. (More)

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Paper citation in several formats:
Ahrens, A.; Zaščerinska, J. and Purvinis, O. (2018). Gap Structure and Characteristic Properties for Analysing Buyers’ Burstiness in e-Business Process.In Proceedings of the 8th International Joint Conference on Pervasive and Embedded Computing and Communication Systems - Volume 1: PECCS, ISBN 978-989-758-322-3, pages 23-34. DOI: 10.5220/0006870800230034

@conference{peccs18,
author={Andreas Ahrens. and Jelena Zaščerinska. and Ojaras Purvinis.},
title={Gap Structure and Characteristic Properties for Analysing Buyers’ Burstiness in e-Business Process},
booktitle={Proceedings of the 8th International Joint Conference on Pervasive and Embedded Computing and Communication Systems - Volume 1: PECCS,},
year={2018},
pages={23-34},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006870800230034},
isbn={978-989-758-322-3},
}

TY - CONF

JO - Proceedings of the 8th International Joint Conference on Pervasive and Embedded Computing and Communication Systems - Volume 1: PECCS,
TI - Gap Structure and Characteristic Properties for Analysing Buyers’ Burstiness in e-Business Process
SN - 978-989-758-322-3
AU - Ahrens, A.
AU - Zaščerinska, J.
AU - Purvinis, O.
PY - 2018
SP - 23
EP - 34
DO - 10.5220/0006870800230034

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