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Author: Selvi Esther Suwu

Affiliation: Universitas Pelita Harapan, Indonesia

Keyword(s): Online shopping, Marketing Management, 2017 Economic Education Students

Abstract: This research aims to identify the behavior of 2017 Economics education students at Pelita Harapan University regarding online shopping after studying Marketing Management course. The online shopping trend has become one of consumers’ choices to buy life necessities. It is called life necessities as online shopping provides various products such as clothing, food, and housing products. As a matter of fact, some products are only sold in online stores. Consumers shifting to online shopping shows changes in buying behavior. One of the issue learned in Marketing Management is consumer behavior. Changes in environment or technology will affect consumers’ buying behavior. Students of Economics education have learned this issue, however does it influence their online shopping behavior? This condition has attracted author to conduct this research. The research methodology used in this study is qualitative descriptive with questionnaires as the instrument. The results obtained was students u nderstand Marketing Management and know that there is a connection between learning Marketing Management and their behavior when they shop online, nevertheless they are not fond of or not interested in online shopping. The changes in respondents behavior in online shopping is caused by technological advancement not because of learning Marketing Management. (More)

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Paper citation in several formats:
Suwu, S. (2020). Online Shopping Behavior of 2017 Economics Education Students after Learning Marketing Management. In Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - UNICEES; ISBN 978-989-758-432-9, SciTePress, pages 127-131. DOI: 10.5220/0009496501270131

@conference{unicees20,
author={Selvi Esther Suwu.},
title={Online Shopping Behavior of 2017 Economics Education Students after Learning Marketing Management},
booktitle={Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - UNICEES},
year={2020},
pages={127-131},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009496501270131},
isbn={978-989-758-432-9},
}

TY - CONF

JO - Proceedings of the 1st Unimed International Conference on Economics Education and Social Science - UNICEES
TI - Online Shopping Behavior of 2017 Economics Education Students after Learning Marketing Management
SN - 978-989-758-432-9
AU - Suwu, S.
PY - 2020
SP - 127
EP - 131
DO - 10.5220/0009496501270131
PB - SciTePress

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