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How the Health Insurance Industry Is Uniquely Positioned to Implement Digital Health Interventions and Preventative Care Measures

Topics: Are you offering DHTs? Did you develop these DHTs yourself or are you partnering with startups or other companies?; Do you offer DHTs rather in the prevention or in the management of diseases?; For which diseases do you think we need DHTs most? Why? Where do you think DHTs will work best? (what kind of disease and persona); How to make prevention successful?; How would you improve DHTs you are offering?; What is the future role of a health insurance company?; What is the importance of business ecosystems for these DHTs?; What is your main goal of offering these DHTs? (new revenue streams, cost-efficiency, customer loyalty); Which emerging business models in digital health are promising?

Authors: Bea Frese 1 ; 2

Affiliations: 1 School of Medicine, University of St. Gallen, St. Gallen, Switzerland ; 2 Future Health Technologies, Singapore-ETH Centre, Campus for Research Excellence and Technological Enterprise (CREATE), Singapore

Keyword(s): Health Insurance, Digital Health Interventions, Prevention, User Engagement, Platform Business Model, Innovation, mHealth.

Abstract: Digital Health Interventions (DHIs) provide promising solutions for a variety of use cases, especially mobile DHIs as they leverage readily available technologies. Such solutions have enormous potential for preventative care measures through collecting and analysing data to provide personalized support at scale. This paper looks at one such DHI from the health insurance industry that seeks to engage people continuously with healthy lifestyle behaviours. Referencing learnings from Asian markets and industry professionals, this paper illustrates how health insurance companies are uniquely positioned to fulfil this potential based on their objectives, long-term outlook, and access to health data. It also elaborates on the required skillsets to build impactful DHIs, highlighting gaming theories and how they can be implemented in DHIs to engage users long-term. Further, the paper illustrates how the impact of these DHIs can be quantified through Key Performance Indicators (KPIs) in the sh ort- and long-term for health insurance companies. Finally, the paper suggests how these learnings can inform future DHI approaches, including a need for flexible offerings, the integration of mini-DHIs, and the continuous evaluation based on KPIs, as well as relevant research directions. (More)

CC BY-NC-ND 4.0

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Paper citation in several formats:
Frese, B. (2024). How the Health Insurance Industry Is Uniquely Positioned to Implement Digital Health Interventions and Preventative Care Measures. In Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Scale-IT-up; ISBN 978-989-758-688-0; ISSN 2184-4305, SciTePress, pages 879-885. DOI: 10.5220/0012402000003657

@conference{scale-it-up24,
author={Bea Frese.},
title={How the Health Insurance Industry Is Uniquely Positioned to Implement Digital Health Interventions and Preventative Care Measures},
booktitle={Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Scale-IT-up},
year={2024},
pages={879-885},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012402000003657},
isbn={978-989-758-688-0},
issn={2184-4305},
}

TY - CONF

JO - Proceedings of the 17th International Joint Conference on Biomedical Engineering Systems and Technologies - Scale-IT-up
TI - How the Health Insurance Industry Is Uniquely Positioned to Implement Digital Health Interventions and Preventative Care Measures
SN - 978-989-758-688-0
IS - 2184-4305
AU - Frese, B.
PY - 2024
SP - 879
EP - 885
DO - 10.5220/0012402000003657
PB - SciTePress