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Authors: Zhao Yue and Liu Jiaguo

Affiliation: Harbin Engineering University, China

Keyword(s): Supply chain risk, Pricing risk, The risk of transmission, Emergencies.

Abstract: To study the mechanism of emergencies risk transmission in price-driven supply chain, the risk transmission process is analyzed, and some models are presented using game theory. Studies show that: ① the pricing risks are smaller when the demand sensitivity coefficient is the smaller, or the total market demand capacity is greater. Expanding total demand and reducing the demand sensitivity coefficien help reduce the fluctuation of profits. And grasping the needs of consumers tends to weaken the cost risk. ② in case of inventories, manufacturers can transfer more risk to retailer through elaborate pricing strategy. So a reasonably pricing strategy will play an important role in risk-sharing.

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Paper citation in several formats:
Yue, Z. and Jiaguo, L. (2011). MODEL OF THE EMERGENCIES RISK TRANSMISSION IN PRICE-DRIVEN SUPPLY CHAIN. In Proceedings of the 13th International Conference on Enterprise Information Systems (ICEIS 2011) - Volume 2: NMI; ISBN 978-989-8425-53-9; ISSN 2184-4992, SciTePress, pages 405-411. DOI: 10.5220/0003569504050411

@conference{nmi11,
author={Zhao Yue. and Liu Jiaguo.},
title={MODEL OF THE EMERGENCIES RISK TRANSMISSION IN PRICE-DRIVEN SUPPLY CHAIN},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems (ICEIS 2011) - Volume 2: NMI},
year={2011},
pages={405-411},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003569504050411},
isbn={978-989-8425-53-9},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the 13th International Conference on Enterprise Information Systems (ICEIS 2011) - Volume 2: NMI
TI - MODEL OF THE EMERGENCIES RISK TRANSMISSION IN PRICE-DRIVEN SUPPLY CHAIN
SN - 978-989-8425-53-9
IS - 2184-4992
AU - Yue, Z.
AU - Jiaguo, L.
PY - 2011
SP - 405
EP - 411
DO - 10.5220/0003569504050411
PB - SciTePress