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Authors: Paul Golding and Opal Donaldson

Affiliation: University of Technology, Jamaica

Related Ontology Subjects/Areas/Topics: Enterprise Information Systems ; Software Agents and Internet Computing ; Telecommunications ; Wireless and Mobile Computing ; Wireless and Mobile Technologies ; Wireless Information Networks and Systems

Abstract: Since the liberalization of the Jamaican telecommunications sector in 1999 the mobile market has become extremely competitive. The level of competition in the market coupled with a high level of handset saturation has created a ripened environment ideal for implementing mobile commerce services. However based on reviewed literature the introduction of mobile commerce services must be done from a consumer perspective. Telecommunication providers are becoming increasingly aware of the importance of understanding consumer attitude towards wide scale adoption of mobile services. The approach of introducing applications to market without consumer input could result in the loss of time and financial investments. In order to develop best practices for launching mobile commerce products within the market, researchers have taken the approach to study consumer interest in mobile commerce and to evaluate the characteristics of the products that are found most desirable. Consequently this resear ch seeks to understand the interest of consumers within the Jamaican telecommunication market and to determine what are the value-added characteristics/ properties of services that are most desired by consumers. (More)

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Paper citation in several formats:
Golding, P. and Donaldson, O. (2007). The Introduction of Value-added Services in Jamaica. In Proceedings of the 1st International Joint Workshop on Wireless Ubiquitous Computing (ICEIS 2007) - WUC; ISBN 978-972-8865-94-8, SciTePress, pages 54-60. DOI: 10.5220/0002433600540060

@conference{wuc07,
author={Paul Golding. and Opal Donaldson.},
title={The Introduction of Value-added Services in Jamaica},
booktitle={Proceedings of the 1st International Joint Workshop on Wireless Ubiquitous Computing (ICEIS 2007) - WUC},
year={2007},
pages={54-60},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002433600540060},
isbn={978-972-8865-94-8},
}

TY - CONF

JO - Proceedings of the 1st International Joint Workshop on Wireless Ubiquitous Computing (ICEIS 2007) - WUC
TI - The Introduction of Value-added Services in Jamaica
SN - 978-972-8865-94-8
AU - Golding, P.
AU - Donaldson, O.
PY - 2007
SP - 54
EP - 60
DO - 10.5220/0002433600540060
PB - SciTePress

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