Authors:
Dong-Man Lee
;
Hyun-Sun Park
and
Sung-Hee Jang
Affiliation:
Kyungpook National University, Korea, Republic of
Keyword(s):
IPTV, Information Quality, System Quality, Service Quality, Media Quality of IPTV, Usage Intention.
Related
Ontology
Subjects/Areas/Topics:
Data Communication Networking
;
Enterprise Information Systems
;
Internet of Things
;
Internet Systems Performance
;
Sensor Networks
;
Software Agents and Internet Computing
;
Software and Architectures
;
Telecommunications
Abstract:
This study examines the factors influencing IPTV (internet protocol television) usage intention. Using Davis's technology acceptance model (TAM) and DeLone and McLean's model of information system success, this study investigates the effects of information system quality (information quality, system quality, and service quality) and media quality on IPTV use in terms of perceived usefulness, perceived ease of use, and usage intention. We examined the proposed model by employing structural equation modeling and survey data from 222 IPTV users. The results indicate that information quality, service quality, and media quality had significant effects on perceived usefulness and that information quality and media quality had significant effects on perceived ease of use. However, system quality had no effect on perceived usefulness and perceived ease of use. In addition, perceived ease of use influenced perceived usefulness, and perceived usefulness and perceived ease of use influenced of
IPTV usage intention. Further, the stability and reliability of IPTV services induced IPTV use, and successful IPTV services showed high media quality.
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