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Authors: Dong-Man Lee ; Hyun-Sun Park and Sung-Hee Jang

Affiliation: Kyungpook National University, Korea, Republic of

Keyword(s): IPTV, Information Quality, System Quality, Service Quality, Media Quality of IPTV, Usage Intention.

Related Ontology Subjects/Areas/Topics: Data Communication Networking ; Enterprise Information Systems ; Internet of Things ; Internet Systems Performance ; Sensor Networks ; Software Agents and Internet Computing ; Software and Architectures ; Telecommunications

Abstract: This study examines the factors influencing IPTV (internet protocol television) usage intention. Using Davis's technology acceptance model (TAM) and DeLone and McLean's model of information system success, this study investigates the effects of information system quality (information quality, system quality, and service quality) and media quality on IPTV use in terms of perceived usefulness, perceived ease of use, and usage intention. We examined the proposed model by employing structural equation modeling and survey data from 222 IPTV users. The results indicate that information quality, service quality, and media quality had significant effects on perceived usefulness and that information quality and media quality had significant effects on perceived ease of use. However, system quality had no effect on perceived usefulness and perceived ease of use. In addition, perceived ease of use influenced perceived usefulness, and perceived usefulness and perceived ease of use influenced of IPTV usage intention. Further, the stability and reliability of IPTV services induced IPTV use, and successful IPTV services showed high media quality. (More)

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Paper citation in several formats:
Lee, D.; Park, H. and Jang, S. (2012). An Empirical Study on the Factors Influencing Usage Intention of IPTV in Korea. In Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 1: ICEIS; ISBN 978-989-8565-11-2; ISSN 2184-4992, SciTePress, pages 320-323. DOI: 10.5220/0004096003200323

@conference{iceis12,
author={Dong{-}Man Lee. and Hyun{-}Sun Park. and Sung{-}Hee Jang.},
title={An Empirical Study on the Factors Influencing Usage Intention of IPTV in Korea},
booktitle={Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 1: ICEIS},
year={2012},
pages={320-323},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004096003200323},
isbn={978-989-8565-11-2},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 1: ICEIS
TI - An Empirical Study on the Factors Influencing Usage Intention of IPTV in Korea
SN - 978-989-8565-11-2
IS - 2184-4992
AU - Lee, D.
AU - Park, H.
AU - Jang, S.
PY - 2012
SP - 320
EP - 323
DO - 10.5220/0004096003200323
PB - SciTePress