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Authors: Gatis Vitols 1 ; Irina Arhipova 1 and Yukako Hirata 2

Affiliations: 1 Latvia University of Agriculture, Latvia ; 2 Hewlett-Packard Japan and Ltd., Japan

Keyword(s): Cross-cultural design, Website, Usability.

Related Ontology Subjects/Areas/Topics: Accessibility and Usability ; Enterprise Information Systems ; Human Factors ; Human-Computer Interaction ; Interface Design ; Physiological Computing Systems

Abstract: In this article analysis of available cross-cultural website design model methods for cultural preference identification is performed. Users from various cultures not only speak different languages, but also think and act differently. These differences impact process of how users perceive and use information systems, including websites. Therefore there is emerging need for models, methods and technologies for design of usable cross-cultural websites. One of the main tasks relating to usable cross-cultural website design is to gather data about cultural preferences for a selected culture. We propose to extend the existing methods for cultural preference identification with additional cultural dimension theories and methods for extraction of data from culture preferred products.

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Paper citation in several formats:
Vitols, G.; Arhipova, I. and Hirata, Y. (2012). Cultural Preference Identification for Cross-cultural Website Design. In Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 3: ICEIS; ISBN 978-989-8565-12-9; ISSN 2184-4992, SciTePress, pages 99-102. DOI: 10.5220/0003968600990102

@conference{iceis12,
author={Gatis Vitols. and Irina Arhipova. and Yukako Hirata.},
title={Cultural Preference Identification for Cross-cultural Website Design},
booktitle={Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 3: ICEIS},
year={2012},
pages={99-102},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003968600990102},
isbn={978-989-8565-12-9},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 3: ICEIS
TI - Cultural Preference Identification for Cross-cultural Website Design
SN - 978-989-8565-12-9
IS - 2184-4992
AU - Vitols, G.
AU - Arhipova, I.
AU - Hirata, Y.
PY - 2012
SP - 99
EP - 102
DO - 10.5220/0003968600990102
PB - SciTePress

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