Authors:
Dilara Samenbetova
1
and
Oleg Patlasov
2
Affiliations:
1
Omsk Humanitarian Academy, Omsk, Russia
;
2
Pushchino State Natural Science Institute, Pushchino, Russia
Keyword(s):
Organic products market, consumer behaviour, market capacity, sociological survey, food products.
Abstract:
The article is devoted to the study of trends in the market capacity of organic agricultural products by analysing the consumer behaviour of the population of the Republic of Kazakhstan based on sociological research. In recent years, the demand for organic products has been steadily growing both in the domestic and foreign markets. Therefore, it becomes relevant to identify specific factors that will influence consumer behaviour in the future, using the local market as an example. The purpose of the study is to use the tools of social research to determine the factors for promoting environmentally friendly products and to identify patterns in consumer demand. The conducted sociological surveys made it possible to identify the characteristics of consumers of organic products and form proposals for producers on the further development of organic agriculture. Thus, in the course of the study, the authors concluded about the need to conduct an information policy among producers and buye
rs, improve the model of state support for organic agriculture in Kazakhstan.
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