loading
Papers

Research.Publish.Connect.

Paper

Paper Unlock

Authors: Johanna Ahola and Helena Ahola

Affiliation: University of Oulu, Finland

ISBN: 978-989-674-006-1

Keyword(s): Case study, Internet marketing, Retail banking service, Time, Value creation.

Related Ontology Subjects/Areas/Topics: Business and Social Applications ; e-Business ; e-Marketing and Consumer Behaviour ; Enterprise Information Systems ; Global Communication Information Systems and Services ; Telecommunications

Abstract: The anytime, ubiquitous, and interactive Internet creates customer value, and makes market offerings as services. Service is a logic or a perspective to co-produce and co-create value with the customers. But if the Internet promise is “anytime”, what is “the right time” for the customer and the service provider? Time is usually understood as clock time, although it could be understood also from social and other perspectives. In that way even more customer value and better service quality and productivity could be achieved. To explore the idea of looking at time from other than only from resource perspective in service co-production and value co-creation, an illustrative case study is provided within retail banking contexts. For banks the Internet is one of the major marketing channels of their services. We propose that developing the retail banking service concept from service logic and social time perspectives could add marketing effectiveness, and provide a value-adding solution als o to the “timing” problem. (More)

PDF ImageFull Text

Download
CC BY-NC-ND 4.0

Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 3.81.29.226

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Ahola J.; Ahola H. and (2009). “THE RIGHT TIME” - SOCIAL TIME PERSPECTIVE FOR DEVELOPING RETAIL BANKING SERVICES ONLINE.In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009) ISBN 978-989-674-006-1, pages 209-214. DOI: 10.5220/0002190402090214

@conference{ice-b09,
author={Johanna Ahola and Helena Ahola},
title={“THE RIGHT TIME” - SOCIAL TIME PERSPECTIVE FOR DEVELOPING RETAIL BANKING SERVICES ONLINE},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)},
year={2009},
pages={209-214},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002190402090214},
isbn={978-989-674-006-1},
}

TY - CONF

JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2009)
TI - “THE RIGHT TIME” - SOCIAL TIME PERSPECTIVE FOR DEVELOPING RETAIL BANKING SERVICES ONLINE
SN - 978-989-674-006-1
AU - Ahola, J.
AU - Ahola, H.
PY - 2009
SP - 209
EP - 214
DO - 10.5220/0002190402090214

Login or register to post comments.

Comments on this Paper: Be the first to review this paper.