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Authors: D. Amanah 1 ; Ratih Hurriyati 1 ; V. Gaffar 1 ; A. A. Layla 2 and D. A. Harahap 3

Affiliations: 1 Universitas Pendidikan Indonesia, Indonesia ; 2 Universitas Negeri Medan, Indonesia ; 3 Universitas Islam Sumatera Utara, Indonesia

Keyword(s): Effect of Price, Product Completeness, Consumer Purchase Decision, Tokopedia.

Abstract: The purpose of this study is to determine the effect of price and product completeness to the purchase decision of consumer at online shop Tokopedia.com. The sample was all university students of Management Department, Faculty of Economics, State University of Medan who are still active and shopping at Tokopedia.com that was one hundred and twenty two respondents. Multiple linear regression, F test and t test were used to analysed data. Result showed that purchase decision effected by price and product completeness partially and simultaneously. These results showed that the price and product completeness influence the online purchase decisions for students in Tokopedia. Therefore, Tokopedia need to pay attention to these two variables in influencing online purchase decisions.

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Paper citation in several formats:
Amanah, D.; Hurriyati, R.; Gaffar, V.; Layla, A. and Harahap, D. (2018). Effect of Price and Product Completeness to Consumer Purchase Decision at Tokopedia.com. In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME; ISBN 978-989-758-333-9; ISSN 2184-3368, SciTePress, pages 34-37. DOI: 10.5220/0007114300340037

@conference{gc-bme18,
author={D. Amanah. and Ratih Hurriyati. and V. Gaffar. and A. A. Layla. and D. A. Harahap.},
title={Effect of Price and Product Completeness to Consumer Purchase Decision at Tokopedia.com},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME},
year={2018},
pages={34-37},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007114300340037},
isbn={978-989-758-333-9},
issn={2184-3368},
}

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME
TI - Effect of Price and Product Completeness to Consumer Purchase Decision at Tokopedia.com
SN - 978-989-758-333-9
IS - 2184-3368
AU - Amanah, D.
AU - Hurriyati, R.
AU - Gaffar, V.
AU - Layla, A.
AU - Harahap, D.
PY - 2018
SP - 34
EP - 37
DO - 10.5220/0007114300340037
PB - SciTePress

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