Authors:
Jazilah Jamaluddin
;
Reuben Edwards
and
Paul Coulton
Affiliation:
Lancaster University, United Kingdom
Keyword(s):
Mobile content, Mobile phone, Payment methods, Text messages.
Related
Ontology
Subjects/Areas/Topics:
Business and Social Applications
;
e-Business
;
Enterprise Information Systems
;
Social Implications of Modern Communications
Abstract:
One of the few devices where people around the world always carry with them is mobile phone. Mobile phones are not only used to make phone calls but they are also increasingly used to send text messages and download ringtones, wallpapers, screensavers, video clips and games. Consumers are spending a lot of money to access different types of mobile content, enabling the mobile industry to gain high revenue every year. This development has raised the question of what types of content are consumers downloading and to what extend are they willing to pay for the content. Therefore, this paper analyses the current market of mobile content by looking at the range of mobile content being offered to consumers and the business aspects associated with each of them. Then, it evaluates the payment methods of mobile content before analyzing the survey results. Finally, it concludes by recommending the market to review and evaluate the current business models to provide a more flexible and better p
ayment method to benefit everyone in the market.
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