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Author: Ika K. Idris

Affiliation: Universitas Paramadina

ISBN: 978-989-758-461-9

Keyword(s): Public relations, Propaganda

Abstract: The contemporary theories in public relations—the excellence theory (Grunig & Hunt) and the dialogic theory (Kent & Taylor)—claim two-way dialog communication as the tenet of the theories. Propaganda, as the original root of public relations, is refused by both theories. This paper aims to analyze whether any propaganda elements have survived in both theories and practices nowadays. Investigating propaganda and public relations concepts propaganda theorist Edward Bernays, three elements are found in public relations' practices today: ‘manipulation,' ‘goals oriented,' and ‘one-way communication flow.' Despite the ubiquity of interactive media in public relations practices, propaganda elements are still commonly found, and two-way dialogic communication in social media is overrated.

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Paper citation in several formats:
Idris, I. (2020). Propaganda in Contemporary Public Relations.In Proceedings of the 1st International Conference on Anti-Corruption and Integrity - Volume 1: ICOACI, ISBN 978-989-758-461-9, pages 82-89. DOI: 10.5220/0009400200820089

@conference{icoaci20,
author={Ika K. Idris.},
title={Propaganda in Contemporary Public Relations},
booktitle={Proceedings of the 1st International Conference on Anti-Corruption and Integrity - Volume 1: ICOACI,},
year={2020},
pages={82-89},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009400200820089},
isbn={978-989-758-461-9},
}

TY - CONF

JO - Proceedings of the 1st International Conference on Anti-Corruption and Integrity - Volume 1: ICOACI,
TI - Propaganda in Contemporary Public Relations
SN - 978-989-758-461-9
AU - Idris, I.
PY - 2020
SP - 82
EP - 89
DO - 10.5220/0009400200820089

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