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Authors: Li Weigang and Zheng Jianya

Affiliation: University of Brasilia-UnB, Brazil

Keyword(s): Baidu Weight, Information Theory, Sogou Rank, PageRank, W-entropy Rank.

Related Ontology Subjects/Areas/Topics: Social Networks and Organizational Culture ; Society, e-Business and e-Government ; Web Information Systems and Technologies

Abstract: Baidu, Sogou and Google are three main utilized search engines in China reported by Chinese Internet Date Centre (CNZZ) recently. During daily search in the Internet, it is easy to find that there are significant differences among the search rank indexes such as Baidu weight, Sogou rank and PageRank. As a result, the sequence of the search lists is totally different for a same keyword. On the other hand, some valuable articles in web as blogs in ScienceNet.cn are ignored by Baidu, Sogou and others. It is impossible to unify these ranking systems to a same level due to the business models from multi-enterprises. This paper studies the difference of ranking indexes of these search engines by analyzing 4 kinds of 42 websites in China. With the analyses of the correlation among these ranking indexes, averaged and weighted indexes, W-entropy rank index using information theory is proposed as a search ranking reference. With the property analyses, this new index demonstrates the ranking re ality of Chinese websites. After the publication of this main idea in our blog, Baidu and Sogou adjusted their ranking indexes of some websites, achieving a better match with W-entropy rank index. (More)

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Paper citation in several formats:
Weigang, L. and Jianya, Z. (2012). W-ENTROPY RANK - A Unified Reference for Search Engines. In Proceedings of the 8th International Conference on Web Information Systems and Technologies - WEBIST; ISBN 978-989-8565-08-2; ISSN 2184-3252, SciTePress, pages 616-624. DOI: 10.5220/0003936306160624

@conference{webist12,
author={Li Weigang. and Zheng Jianya.},
title={W-ENTROPY RANK - A Unified Reference for Search Engines},
booktitle={Proceedings of the 8th International Conference on Web Information Systems and Technologies - WEBIST},
year={2012},
pages={616-624},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003936306160624},
isbn={978-989-8565-08-2},
issn={2184-3252},
}

TY - CONF

JO - Proceedings of the 8th International Conference on Web Information Systems and Technologies - WEBIST
TI - W-ENTROPY RANK - A Unified Reference for Search Engines
SN - 978-989-8565-08-2
IS - 2184-3252
AU - Weigang, L.
AU - Jianya, Z.
PY - 2012
SP - 616
EP - 624
DO - 10.5220/0003936306160624
PB - SciTePress