Political Marketing Model for District Leader Election

AMA Suyanto; Suwignyo Widagdo

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Paper

Political Marketing Model for District Leader Election

In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship GC-BME - Volume 1, 260-262, 2017 , Surabaya, Indonesia

Authors: AMA Suyanto ¹ and Suwignyo Widagdo ²

Affiliations: ¹ Faculty of Management Telkom University Bandung, Indonesia ; ² STIE MANDALA, Indonesia

Keyword(s): Political Marketing, Leader Election, Decision of the Voters

Abstract: Political marketing at local elections in Indonesia still has not found a model that can be used as a reference for parties and candidates as well as constituent to conduct marketing effort effectively. The findings of this research is political marketing models in improving the decisions of voters in electoral districts, both from political parties as well as from the individual (independent) should be able to optimize the entire existing dimensions in the marketing mix, especially on the dimension of the promotion.

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Paper citation in several formats:

Suyanto, A. and Widagdo, S. (2018). Political Marketing Model for District Leader Election. In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME; ISBN 978-989-758-333-9; ISSN 2184-3368, SciTePress, pages 260-262. DOI: 10.5220/0007118202600262

@conference{gc-bme18,
author={AMA Suyanto. and Suwignyo Widagdo.},
title={Political Marketing Model for District Leader Election},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME},
year={2018},
pages={260-262},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007118202600262},
isbn={978-989-758-333-9},
issn={2184-3368},
}

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME
TI - Political Marketing Model for District Leader Election
SN - 978-989-758-333-9
IS - 2184-3368
AU - Suyanto, A.
AU - Widagdo, S.
PY - 2018
SP - 260
EP - 262
DO - 10.5220/0007118202600262
PB - SciTePress