Authors:
Runyu Ma
1
;
Hantian Li
1
;
Jin Cen
1
and
Amrinder Arora
2
Affiliations:
1
The George Washington University, Washington D.C. and U.S.A.
;
2
BizMerlinHR, Reston, Virginia and U.S.A.
Keyword(s):
Association Rule Mining, Data Mining, Placement-and-Profit-Aware Association Rules Mining.
Related
Ontology
Subjects/Areas/Topics:
Artificial Intelligence
;
Data Mining
;
Databases and Information Systems Integration
;
Enterprise Information Systems
;
Sensor Networks
;
Signal Processing
;
Soft Computing
Abstract:
Previous approaches on association rule mining in recommendation have already achieved promising performances. However, to the best of our knowledge, they seldom simultaneously take the profit and placement factor into consideration. In E-commerce recommendation scenario, the order of the recommendation reflects as placement. In this paper, we propose a novel placement-and-profit-aware association rule mining algorithm to maximize profit as well as maintaining recommendation accuracy. We also propose two metrics: Expectation of Profit (EOP), which measures the overall profit, and Expectation of Click rate (EOC), which measures the user experience. Experiments on SPMF dataset show that the proposed algorithm can improve the EOP significantly with only slight decrease in EOC.