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Authors: Hanna Kucherova 1 ; Abdukhakim Mamanazarov 2 ; Yuliia Honcharenko 3 ; Tatiana Petrishyna 1 and Dmytro Ocheretin 4

Affiliations: 1 Department of business management, State University of Economics and Technology, Kryvyi Rih, Ukraine ; 2 Founder of the Center of Economic Culture Development, Tashkent, Uzbekistan ; 3 Classic Private University, 70b, Zhukovsky street, Zaporizhzhia, Ukraine ; 4 Department of Economic, Zaporizhzhia National University, Zaporizhzhia, Ukraine

Keyword(s): Usability, Higher Education Institutions, Site, Assessment, Behavior, Stakeholders, Recurrent Analysis, Fuzzy Model.

Abstract: In the article, the formulation and solution of the problem of generalization and conceptualization of the methodology for the study of the usability of the websites of higher educational institutions is carried out in order to substantiate the system of support for making managerial decisions to increase its level. The authors supplemented the classical understanding of the study of the usability of websites with the tasks of analyzing the behavior of stakeholders in higher educational institutions by methods of fractal and recurrent analyzes in order to track the nature of online behavior of stakeholders in different periods of time and the reaction of online users to the content and structure of the site. At the same time, the results of sociological research were supplemented by the methodology of fuzzy mathematics with minimization of uncertainty and subjectivity in the process of evaluating usability, which made it possible to substantiate the rules for supporting decision-maki ng on improving the usability of eight websites of higher education institutions within the limits of the expressed online interest of stakeholders in different periods of the educational process. (More)

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Paper citation in several formats:
Kucherova, H.; Mamanazarov, A.; Honcharenko, Y.; Petrishyna, T. and Ocheretin, D. (2022). Modeling the Usability of University Websites as a Tool for Their Online Competitiveness in the Context of COVID-19. In Proceedings of the 5th International Scientific Congress Society of Ambient Intelligence - ISC SAI, ISBN 978-989-758-600-2, pages 426-435. DOI: 10.5220/0011364100003350

@conference{isc sai22,
author={Hanna Kucherova. and Abdukhakim Mamanazarov. and Yuliia Honcharenko. and Tatiana Petrishyna. and Dmytro Ocheretin.},
title={Modeling the Usability of University Websites as a Tool for Their Online Competitiveness in the Context of COVID-19},
booktitle={Proceedings of the 5th International Scientific Congress Society of Ambient Intelligence - ISC SAI,},
year={2022},
pages={426-435},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011364100003350},
isbn={978-989-758-600-2},
}

TY - CONF

JO - Proceedings of the 5th International Scientific Congress Society of Ambient Intelligence - ISC SAI,
TI - Modeling the Usability of University Websites as a Tool for Their Online Competitiveness in the Context of COVID-19
SN - 978-989-758-600-2
AU - Kucherova, H.
AU - Mamanazarov, A.
AU - Honcharenko, Y.
AU - Petrishyna, T.
AU - Ocheretin, D.
PY - 2022
SP - 426
EP - 435
DO - 10.5220/0011364100003350