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Authors: Puspo Dewi Dirgantari ; Bambang Widjajanta ; S. Sulastri and Girang Razati

Affiliation: Universitas Pendidikan Indonesia, Indonesia

Keyword(s): Higher Education Institution, Strategic Management, Strategic Position.

Abstract: The purpose of this study is to determine the strategic position of higher education to be better than other universities offering the same servgcbme to increase market share. The method used in this research is descriptive survey and document analysis related to university strategic plan z. The results of this study reveal that “Z” University is in an aggressive position. Therefore, market penetration, product development, backward integration, forward integration, horizontal integration, diversification, or a combination strategy can all be selected, depending on the specific situation faced by “Z” University.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Dirgantari, P.; Widjajanta, B.; Sulastri, S. and Razati, G. (2018). Space Matrix of Higher Education Institution: Case Study At “Z” University in Indonesia. In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME; ISBN 978-989-758-333-9; ISSN 2184-3368, SciTePress, pages 184-188. DOI: 10.5220/0007116901840188

@conference{gc-bme18,
author={Puspo Dewi Dirgantari. and Bambang Widjajanta. and S. Sulastri. and Girang Razati.},
title={Space Matrix of Higher Education Institution: Case Study At “Z” University in Indonesia},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME},
year={2018},
pages={184-188},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007116901840188},
isbn={978-989-758-333-9},
issn={2184-3368},
}

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME
TI - Space Matrix of Higher Education Institution: Case Study At “Z” University in Indonesia
SN - 978-989-758-333-9
IS - 2184-3368
AU - Dirgantari, P.
AU - Widjajanta, B.
AU - Sulastri, S.
AU - Razati, G.
PY - 2018
SP - 184
EP - 188
DO - 10.5220/0007116901840188
PB - SciTePress