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Authors:  Husnah 1 ; Liza Salawati 2 and Emi Puspita Sari 3

Affiliations: 1 Department of Nutrition, Faculty of Medicine, Syiah Kuala University, Aceh, Indonesia ; 2 Public Health Department, Faculty of Medicine, Syiah Kuala University, Indonesia, Indonesia ; 3 Faculty of Medicine, Syiah Kuala University, Indonesia, Indonesia

Keyword(s): Exclusive Breastfeeding, Knowledge, Attitude, Infant Formula Advertising Promotion

Abstract: Exclusive breastfeeding given as soon as possible after the babies birth, without any schedule and no complementary food of breastfeeding until 6 months but the number of exclusive breastfeeding in Indonesia is still low (54,3%). The purpose of this study was to find out the correlation between knowledge mother’s attitude and infant formula advertising promotion to giving exclusive breastfeeding in Baitussalam Aceh Besar primary health care. The methods of study used was analytical observational with cross sectional design and samples were taken by accidental sampling from 16 February to 17 March 2015, and the respondents are 31 mothers. Data were collected through questionnaire with interview techniques. The result of this study indicated that mothers who gave exclusive breastfeeding is 51,6% and non exclusive breastfeeding is 48,4%. The good knowledge is 48,4% and bad knowledge is 51,6%. The positive attitude is 74,2% and negative attitude is 25,8%. Infant formula advertising prom otion is 42,5% and there isn’t infant formula advertising promotion 54,8%. From Chi-Square, there was correlation between the mother’s knowledge (p=0,019), mother’s attitude (p=0,015), and infant formula advertising promotion (p=0,020) with exclusive breastfeeding. The conclusions were there is correlation between knowledge, mother’s attitude and infant formula advertising promotion to giving exclusive breastfeeding. (More)

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Paper citation in several formats:
Husnah.; Salawati, L. and Sari, E. (2020). Relationship between Mother’s Knowledge and Attitude towards Formula Milk Advertisement with Exclusive Breastfeeding at Baitussalam Health Center, Aceh Besar. In Proceedings of the 2nd Syiah Kuala International Conference on Medicine and Health Sciences - SKIC-MHS; ISBN 978-989-758-438-1, SciTePress, pages 117-120. DOI: 10.5220/0008789401170120

@conference{skic-mhs20,
author={Husnah. and Liza Salawati. and Emi Puspita Sari.},
title={Relationship between Mother’s Knowledge and Attitude towards Formula Milk Advertisement with Exclusive Breastfeeding at Baitussalam Health Center, Aceh Besar},
booktitle={Proceedings of the 2nd Syiah Kuala International Conference on Medicine and Health Sciences - SKIC-MHS},
year={2020},
pages={117-120},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008789401170120},
isbn={978-989-758-438-1},
}

TY - CONF

JO - Proceedings of the 2nd Syiah Kuala International Conference on Medicine and Health Sciences - SKIC-MHS
TI - Relationship between Mother’s Knowledge and Attitude towards Formula Milk Advertisement with Exclusive Breastfeeding at Baitussalam Health Center, Aceh Besar
SN - 978-989-758-438-1
AU - Husnah.
AU - Salawati, L.
AU - Sari, E.
PY - 2020
SP - 117
EP - 120
DO - 10.5220/0008789401170120
PB - SciTePress