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Authors: Phil Joyce 1 and Graham Winch 2

Affiliations: 1 Faculty of Information and Communication Technologies, Swinburne University, Australia ; 2 The University of Plymouth Business School, Plymouth Universiy, United Kingdom

ISBN: 978-972-8865-90-0

Keyword(s): Trust, Business to Consumer eBusiness, System Dynamics.

Related Ontology Subjects/Areas/Topics: Artificial Intelligence ; Business Process Management ; Case Studies ; e-Business ; Enterprise Engineering ; Enterprise Information Systems ; Formal Methods ; Health Engineering and Technology Applications ; Information Systems Analysis and Specification ; Knowledge Management and Information Sharing ; Knowledge-Based Systems ; Methodologies and Technologies ; Neural Rehabilitation ; Neurotechnology, Electronics and Informatics ; Operational Research ; Process Design and Organisational Issues in E-Commerce ; Security ; Simulation and Modeling ; Simulation Tools and Platforms ; Software Agents and Internet Computing ; Symbolic Systems

Abstract: In the development of B2C eBusiness trust is an emerging key issue. Indeed, this has prompted the re-examination of our current understanding of trust. The development of trust models have been mainly developed from the traditional research basis of trust or from the multi-disciplinary perspective. Moreover, these have been descriptive and static in nature but the building and losing of trust is a dynamic process. In this paper we present a new perspective into the dynamic process of building and losing trust by presenting a four element model to pictorially demonstrate the particular factors that driving the process.

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Paper citation in several formats:
Joyce P.; Winch G. and (2007). BUILDING, AND LOSING, CONSUMER TRUST IN B2C E-BUSINESS.In Proceedings of the Ninth International Conference on Enterprise Information Systems - Volume 2: ICEIS, ISBN 978-972-8865-90-0, pages 55-62. DOI: 10.5220/0002360500550062

@conference{iceis07,
author={Phil Joyce and Graham Winch},
title={BUILDING, AND LOSING, CONSUMER TRUST IN B2C E-BUSINESS},
booktitle={Proceedings of the Ninth International Conference on Enterprise Information Systems - Volume 2: ICEIS,},
year={2007},
pages={55-62},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002360500550062},
isbn={978-972-8865-90-0},
}

TY - CONF

JO - Proceedings of the Ninth International Conference on Enterprise Information Systems - Volume 2: ICEIS,
TI - BUILDING, AND LOSING, CONSUMER TRUST IN B2C E-BUSINESS
SN - 978-972-8865-90-0
AU - Joyce, P.
AU - Winch, G.
PY - 2007
SP - 55
EP - 62
DO - 10.5220/0002360500550062

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