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Authors: Viktoriia Yevtushenko ; Viktoriia Liashevska and Tetiana Shuba

Affiliation: Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University, Ukraine

Keyword(s): Corporate Social Responsibility, Business Structures, World Trends, Methods, Diagnostics.

Abstract: In the conditions of modern world transformational changes to the sustainable development any company seeks to strengthen its position on domestic and foreign markets, the presence of image business partners, winning loyal consumers, high competitiveness enterprises and goods / services, etc. All this including is formed and due to the effective management of the organization in the field of effective creation basis of corporate social responsibility (CSR). The business practice of global companies around the world has proved the fact of formation a special image of the organization in the eyes of consumers, employees and others stakeholders through the implementation of corporate social responsibility. Measuring and assessing corporate social responsibility is becoming an important tool for domestic and international business, as it provides an opportunity to assess the efforts and the effect.

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Paper citation in several formats:
Yevtushenko, V.; Liashevska, V. and Shuba, T. (2022). Measurement of Social Responsibility of Entrepreneurial Structures as a Global Trend. In Proceedings of the 5th International Scientific Congress Society of Ambient Intelligence - ISC SAI, ISBN 978-989-758-600-2, pages 117-125. DOI: 10.5220/0011345100003350

@conference{isc sai22,
author={Viktoriia Yevtushenko. and Viktoriia Liashevska. and Tetiana Shuba.},
title={Measurement of Social Responsibility of Entrepreneurial Structures as a Global Trend},
booktitle={Proceedings of the 5th International Scientific Congress Society of Ambient Intelligence - ISC SAI,},
year={2022},
pages={117-125},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011345100003350},
isbn={978-989-758-600-2},
}

TY - CONF

JO - Proceedings of the 5th International Scientific Congress Society of Ambient Intelligence - ISC SAI,
TI - Measurement of Social Responsibility of Entrepreneurial Structures as a Global Trend
SN - 978-989-758-600-2
AU - Yevtushenko, V.
AU - Liashevska, V.
AU - Shuba, T.
PY - 2022
SP - 117
EP - 125
DO - 10.5220/0011345100003350