The De-Marketing of Private Transportation Uses

V. Rachmadi Parmono

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Paper

The De-Marketing of Private Transportation Uses

In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship GC-BME - Volume 1, 256-259, 2017 , Surabaya, Indonesia

Author: V. Rachmadi Parmono

Affiliation: Business Administration Department and Atma Jaya Catholic University of Indonesia, Indonesia

Keyword(s): De-marketing, Social Dilemmas, Congestion, Attitudes

Abstract: De-marketing is marketing aspect that deals with the acts of unfavorable consumption or use some products or services. This research studied the de-marketing attitude toward the private transportation uses of urban commuters. This research explored whether the collective problem that caused of private transportation can trigger the changing attitude of the urban commuters. The result of the experiment indicated that participants who had seen the collective problem had not had the expectation to change the transportation modes easily even though their attitude toward the problem were more negative.

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Paper citation in several formats:

Parmono, V. (2018). The De-Marketing of Private Transportation Uses. In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME; ISBN 978-989-758-333-9; ISSN 2184-3368, SciTePress, pages 256-259. DOI: 10.5220/0007118102560259

@conference{gc-bme18,
author={V. Rachmadi Parmono.},
title={The De-Marketing of Private Transportation Uses},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME},
year={2018},
pages={256-259},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007118102560259},
isbn={978-989-758-333-9},
issn={2184-3368},
}

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - GC-BME
TI - The De-Marketing of Private Transportation Uses
SN - 978-989-758-333-9
IS - 2184-3368
AU - Parmono, V.
PY - 2018
SP - 256
EP - 259
DO - 10.5220/0007118102560259
PB - SciTePress