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Authors: Afri Asnelly Idroes ; Dyah Hasto Palupi and Wendi Usino

Affiliation: Universitas Budi Luhur, Indonesia

Keyword(s): Corporate Communications, Corporate Responsibility, Kampung Berseri Astra, Tourism Communications and Stake Holders

Abstract: The purpose of this study is to describe Astra’s CSR initiative that is driven by the company's values that are communicated in the form of a KBA program. This study used a qualitative method. Case studies have focused on Astra Kampung Berseri program in Jorong Tabek, Solok, West Sumatra which has successfully changed the village into a tourists’ village which is known “Kampung Seribu Bunga”. CSR implemented was driven by the company’s values. Corporate communication becomes the spearhead for Astra in implementing KBA CSR. Through corporate communication, Astra shares its values to stakeholders. The synergy that was built in the implementation of CSR has made the community able to empower their potentials in developing the tourism village. In addition, tourism communication is also used in developing tourism at KBA Astra. Finally, this study concluded that CSR that emerged from corporate initiatives resulted in beneficial value-added in the long term for CSR stakeholders. can empower tourism potential and local wisdom in an area so as to provide value-added to the community, where this value-added will return to the company in the form of positive image enhancement and good reputation (More)

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Paper citation in several formats:
Idroes, A.; Palupi, D. and Usino, W. (2020). CSR Evolution: Overview of Changes in CSR Implementation and Communication Pattern in Its Contribution to Tourism: CSR’s Study of Tourist Village ‘Seribu Bunga’ Jorong Tabek, West Sumatra – ‘Kampung Berseri Astra’ PT Astra Internasional Tbk. In Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - ICT4BL; ISBN 978-989-758-429-9, SciTePress, pages 93-102. DOI: 10.5220/0008929900930102

@conference{ict4bl20,
author={Afri Asnelly Idroes. and Dyah Hasto Palupi. and Wendi Usino.},
title={CSR Evolution: Overview of Changes in CSR Implementation and Communication Pattern in Its Contribution to Tourism: CSR’s Study of Tourist Village ‘Seribu Bunga’ Jorong Tabek, West Sumatra – ‘Kampung Berseri Astra’ PT Astra Internasional Tbk},
booktitle={Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - ICT4BL},
year={2020},
pages={93-102},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008929900930102},
isbn={978-989-758-429-9},
}

TY - CONF

JO - Proceedings of the 1st International Conference on IT, Communication and Technology for Better Life - ICT4BL
TI - CSR Evolution: Overview of Changes in CSR Implementation and Communication Pattern in Its Contribution to Tourism: CSR’s Study of Tourist Village ‘Seribu Bunga’ Jorong Tabek, West Sumatra – ‘Kampung Berseri Astra’ PT Astra Internasional Tbk
SN - 978-989-758-429-9
AU - Idroes, A.
AU - Palupi, D.
AU - Usino, W.
PY - 2020
SP - 93
EP - 102
DO - 10.5220/0008929900930102
PB - SciTePress

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