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Authors: Azam Esfijani 1 ; Farookh Khadeer Hussain 2 and Elizabeth Chang 1

Affiliations: 1 Curtin University, Australia ; 2 University of Technology Sydney, Australia

ISBN: 978-989-8565-06-8

Keyword(s): Social Network Services, Virtual University, Human Motivations, Human Factors.

Related Ontology Subjects/Areas/Topics: Computer-Supported Education ; Critical Success Factors in Distance Learning ; Domain Applications and Case Studies ; e-Learning ; Errors in e-Learning ; Information Technologies Supporting Learning ; Web-Based Learning, Wikis and Blogs

Abstract: The main purpose of this study is to investigate, from a theoretical point of view, virtual universities in comparison with Social Networking Services (SNS). The theoretical framework constitutes of the Human Motivation Theory (HMT) and the Human Factors (HF) in which Facebook as the most popular SNS is compared with virtual university in general. The main features of these technologies were compared in order to consider whether they comply with mentioned theories. Using an exploratory research methodology, this study concludes that SNSs are more adopted with HMT than virtual university. In the other word, Facebook applications as the most popular virtual community with over 500,000,000 users worldwide, is more compliant with HMT to gratify users’ needs. Also, from the perspective of human factors, it is more successful than the virtual university.

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Paper citation in several formats:
Esfijani, A.; Khadeer Hussain, F. and Chang, E. (2012). HUMAN MOTIVATION PRINCIPLES AND HUMAN FACTORS FOR VIRTUAL COMMUNITIES .In Proceedings of the 4th International Conference on Computer Supported Education - Volume 2: CSEDU, ISBN 978-989-8565-06-8, pages 93-100. DOI: 10.5220/0003877100930100

@conference{csedu12,
author={Azam Esfijani. and Farookh Khadeer Hussain. and Elizabeth Chang.},
title={HUMAN MOTIVATION PRINCIPLES AND HUMAN FACTORS FOR VIRTUAL COMMUNITIES },
booktitle={Proceedings of the 4th International Conference on Computer Supported Education - Volume 2: CSEDU,},
year={2012},
pages={93-100},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003877100930100},
isbn={978-989-8565-06-8},
}

TY - CONF

JO - Proceedings of the 4th International Conference on Computer Supported Education - Volume 2: CSEDU,
TI - HUMAN MOTIVATION PRINCIPLES AND HUMAN FACTORS FOR VIRTUAL COMMUNITIES
SN - 978-989-8565-06-8
AU - Esfijani, A.
AU - Khadeer Hussain, F.
AU - Chang, E.
PY - 2012
SP - 93
EP - 100
DO - 10.5220/0003877100930100

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