Authors:
Afifah Rahmania
1
;
Windijarto
2
and
Indrianawati
2
Affiliations:
1
Postgraduate School, Universitas Airlangga, Jl. Airlangga no. 4-6, Surabaya and Indonesia, Indonesia
;
2
Faculty of Economics and Business, Universitas Airlangga, Surabaya and Indonesia, Indonesia
Keyword(s):
volunteers; human resource planning; volunteer management; MICE industry; automotive exhibition
Abstract:
The purpose of this paper is to examine the process of volunteer recruitment for GIIAS Surabaya Auto Show as well as to find out whether the recruited volunteers’ competencies are suitable for their job descriptions and they are the right people to achieve the event goals. This research started with a literature review which became the basic knowledge for the topic. The primary data were gathered through several in-depth interviews with the company’s head of human resource (HR) and some volunteers. The secondary data were collected from event reports and publications. Results and collected data were sorted, reduced, and displayed. A conclusion was drawn to answer the research question. Volunteers were not given the opportunity to choose their desired stations during the event. This condition resulted in a low sense of responsibility in making the event successful. The results of the research reveal that the HR department does not have proper knowledge of HR planning, thus, affecting
how the company manages its volunteers. Volunteers with low work ethic are likely to put less effort into providing services to the event organizer, exhibitors, and visitors. Interviews were conducted with the company’s HR department to find out about the company’s HR planning, specifically in managing its volunteers. Follow-up interviews with the volunteers of GIIAS Surabaya Auto Show provided insight for the event organizer that shed light on factors that influence volunteers’ work ethics. The findings of this study suggest that the company’s HR department should recruit volunteers based on their backgrounds and competencies, not merely based on their availability. Then, volunteers can be assigned to jobs that match their passion which can enhance their loyalty to the company and their potential efforts in achieving the event’s goals.
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