Authors:
Tiago Picão
1
;
Fiona McMahon
2
;
Valerie Purchase
2
and
Maurice Mulvenna
2
Affiliations:
1
Universidade de Aveiro, Portugal
;
2
University of Ulster, United Kingdom
Keyword(s):
Social Media, Local Government, Northern Ireland, Twitter Usage.
Related
Ontology
Subjects/Areas/Topics:
Applications
;
Business Policy, Strategy and Governance
;
Cloud Computing
;
Collaboration and e-Services
;
Data Communication Networking
;
e-Business
;
Enterprise Information Systems
;
Internationalization and Social, Ethical and Cultural Factors
;
Logistics
;
Platforms and Applications
;
Social Networks
;
Sustainable e-Business
;
Technologies and Tools
;
Telecommunications
;
Urban/Regional Planning/Development
Abstract:
This paper presents the results of a survey of Twitter usage in Northern Ireland’s twenty-six councils. The data was gathered in Summer 2012. The research questions were developed from a review of the literature on use of social media by government and focused on the role of social media as a communication channel to local government, examining the dialogue between government and citizen and the sentiment of such dialogue. The results show significant heterogeneity in Twitter use amongst the councils; with many not engaging at all, while a small number were highly engaged with their citizens. Regardless of the perspectives of the councils, there was evidence that there was a demand from the citizens for conversations that was not being met by the councils. The paper recommends that councils need to define a social media strategy in order to maximise the use of social media, but reflects that the councils should find it easy to engage with citizens by simply asking them via Twitter.