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Authors: Giovanni Vecchiato 1 ; Laura Astolfi 2 ; Fabrizio De Vico Fallani 1 ; Jlenia Toppi 1 ; Fabio Aloise 3 ; Febo Cincotti 3 ; Donatella Mattia 3 and Fabio Babiloni 1

Affiliations: 1 University “Sapienza” and IRCCS "Fondazione Santa Lucia", Italy ; 2 IRCCS "Fondazione Santa Lucia" and University “Sapienza”, Italy ; 3 IRCCS "Fondazione Santa Lucia", Italy

Keyword(s): Neuromarketing, MEG, High Resolution EEG, SSVEP, Functional connectivity.

Related Ontology Subjects/Areas/Topics: Applications and Services ; Biomedical Engineering ; Biomedical Signal Processing ; Computer Vision, Visualization and Computer Graphics ; Medical Image Detection, Acquisition, Analysis and Processing ; Physiological Processes and Bio-Signal Modeling, Non-Linear Dynamics

Abstract: This paper aims to be a survey of recent experiments performed in the Neuromarketing field. Our purpose is to illustrate results obtained by employing the popular tools of investigation well known in the international neuroelectrical community such as the MEG, High Resolution EEG techniques and steady-state visually evoked potentials. By means of temporal and frequency patterns of cortical activations we intend to show how the neuroscientific community is nowadays sensible to the needs of companies and, at the same time, how the same tools are able to retrieve hidden information about the demands of consumers. These instruments could be of help both in pre- and post-design stage of a product, or a service, that a marketer is going to promote.

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Paper citation in several formats:
Vecchiato, G.; Astolfi, L.; De Vico Fallani, F.; Toppi, J.; Aloise, F.; Cincotti, F.; Mattia, D. and Babiloni, F. (2011). UNDERSTANDING CEREBRAL ACTIVATIONS IN NEUROMARKETING - A Neuroelectrical Perspective. In Proceedings of the International Conference on Bio-inspired Systems and Signal Processing - BIOSIGNALS, (BIOSTEC 2011) ISBN 978-989-8425-35-5; ISSN 2184-4305, pages 91-97. DOI: 10.5220/0003354900910097

@conference{biosignals11,
author={Giovanni Vecchiato. and Laura Astolfi. and Fabrizio {De Vico Fallani}. and Jlenia Toppi. and Fabio Aloise. and Febo Cincotti. and Donatella Mattia. and Fabio Babiloni.},
title={UNDERSTANDING CEREBRAL ACTIVATIONS IN NEUROMARKETING - A Neuroelectrical Perspective},
booktitle={Proceedings of the International Conference on Bio-inspired Systems and Signal Processing - BIOSIGNALS, (BIOSTEC 2011)},
year={2011},
pages={91-97},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003354900910097},
isbn={978-989-8425-35-5},
issn={2184-4305},
}

TY - CONF

JO - Proceedings of the International Conference on Bio-inspired Systems and Signal Processing - BIOSIGNALS, (BIOSTEC 2011)
TI - UNDERSTANDING CEREBRAL ACTIVATIONS IN NEUROMARKETING - A Neuroelectrical Perspective
SN - 978-989-8425-35-5
IS - 2184-4305
AU - Vecchiato, G.
AU - Astolfi, L.
AU - De Vico Fallani, F.
AU - Toppi, J.
AU - Aloise, F.
AU - Cincotti, F.
AU - Mattia, D.
AU - Babiloni, F.
PY - 2011
SP - 91
EP - 97
DO - 10.5220/0003354900910097

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