Authors:
Ignatius Roni Setyawan
1
and
Budi Frensidy
2
Affiliations:
1
Universitas Tarumanagara, Indonesia
;
2
Universitas Indonesia, Indonesia
Keyword(s):
Assessing Mobile Content Business, Market Analysis, Financial Analysis, Mobee, Subscriber.
Abstract:
In the disruption era, so many startups have to really pay attention to the problem of market and financial analysis. The successful experience of Facebook, Alibaba, Gojek, and Grab teaches the importance of market and financial analysis (Rene and Li (2016) and (Lee and Shin (2018)). In fact, before the disruption era like today there was a business that had been highlighted in Indonesia and was expected to boom around 2007-2008.This business is a business mobile content called “Mobee”. The application has not been launched in Android but its future is promising. To market Mobee's product successfully, it must first be analyzed. The financial analysis is about the market situation. The market situation of Mobee products is relatively new because the subscriber is still not familiar with the issue of browsing. However, that does not diminish the potential of Mobee's business product. The subscribers (business content users) are no longer overly concerned about the difficulty in browsi
ng, but they are more concerned with the usefulness of browsing for operational activities (business). Looking at the prospects for the future, Mobee deserves to go public in 2011. In comparison, Mobee's business value is 459.6 - 599,6 billion rupiah which is three times from the business value of Kopitime DotCom. Bids for new investors can be considered quite interesting because with 20% of shares of Mobee, new investors will get a capitalization of shares of 45.96 - 59.96 billion rupiahs. The success of Mobee business will give more opportunity for the development of startups in Indonesia.
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