Author:
Xiaowen Fang
Affiliation:
College of Computing and Digital Media, DePaul University, 243 S. Wabash Avenue, Chicago, IL 60604 and U.S.A.
Keyword(s):
Personality, Conscientiousness, Game Play, Gamification, e-Business.
Related
Ontology
Subjects/Areas/Topics:
Applications
;
e-Business
;
Education/Learning
;
Enterprise Information Systems
;
Entertainment
Abstract:
With the rise of social media and mobile computing, hedonic components and gamification play a more and
more important role in the success of e-business systems. In addition, as a majority of users of e-business
have game play experiences, understanding their behavior is essential. This research attempts to investigate
user behavior in computer game play and the findings will likely shed lights on how to design gamification
features in e-business systems. Based on a conceptual framework of computer game play proposed by Fang,
Chan, and Nair (2009), an online survey was designed and conducted to investigate the relationship between
personality traits and players’ choice of games. Results suggest that the personality trait, conscientiousness,
has an impact on how players choose games. Findings and their implications were discussed.