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Authors: Montri Lawkobkit 1 and Roland Blomer 2

Affiliations: 1 Sripatum University, Thailand ; 2 UMIT, University for Health Sciences and Medical Informatics and Technology, Austria

ISBN: 978-989-758-104-5

Keyword(s): Service Fairness, Service Recovery Satisfaction, Behavioral Intentions, Continual Improvement, Structural Equation Modelling.

Related Ontology Subjects/Areas/Topics: Business Services Realized by IT Services ; Cloud Computing ; Services Science

Abstract: The study shows a statistically significant positive effect between the provider’s perceived structural service fairness and the customer’s service recovery satisfaction and, in turn, also shows statistically positive regression weights between the customer’s service recovery satisfaction and the intension to react positively in three directions: (1) to continue with the software, (2) to propagate a positive word-of-mouth (WOM), (3) to give honest feedback. The influence of the provider’s perceived social service fairness on the customer’s service recovery satisfaction does not appear to be significant but indicates a positive correlation. The study is based on data collected via a structured questionnaire from qualified users who have subscribed to Business-to-Business customer relationship management software and who use it as Software-as-a-Service in the cloud. Structural Equation Modelling was applied for the data analysis in order to confirm the chosen dependency model. The findi ngs may help service providers to better understand their customers and to stimulate constructive actions to their continual improvement process. (More)

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Paper citation in several formats:
Lawkobkit, M.; Lawkobkit, M. and Blomer, R. (2015). The Influence of the Provider’s Service Fairness on the Customer’s Service Recovery Satisfaction and on Positive Behavioral Intentions in Cloud Computing.In Proceedings of the 5th International Conference on Cloud Computing and Services Science - Volume 1: CLOSER, ISBN 978-989-758-104-5, pages 268-275. DOI: 10.5220/0005438902680275

@conference{closer15,
author={Montri Lawkobkit. and Montri Lawkobkit. and Roland Blomer.},
title={The Influence of the Provider’s Service Fairness on the Customer’s Service Recovery Satisfaction and on Positive Behavioral Intentions in Cloud Computing},
booktitle={Proceedings of the 5th International Conference on Cloud Computing and Services Science - Volume 1: CLOSER,},
year={2015},
pages={268-275},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005438902680275},
isbn={978-989-758-104-5},
}

TY - CONF

JO - Proceedings of the 5th International Conference on Cloud Computing and Services Science - Volume 1: CLOSER,
TI - The Influence of the Provider’s Service Fairness on the Customer’s Service Recovery Satisfaction and on Positive Behavioral Intentions in Cloud Computing
SN - 978-989-758-104-5
AU - Lawkobkit, M.
AU - Lawkobkit, M.
AU - Blomer, R.
PY - 2015
SP - 268
EP - 275
DO - 10.5220/0005438902680275

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