Lembang Asri Resort’s Competitive Advantage

Kevin Christiandy; Jacob Donald Tan

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Paper

Lembang Asri Resort’s Competitive Advantage

In Proceedings of the 7th International Conference on Entrepreneurship and Business Management ICEBM Untar - Volume 1, 53-58, 2018 , Jakarta, Indonesia

Authors: Kevin Christiandy and Jacob Donald Tan

Affiliation: Universitas Pelita Harapan, Indonesia

Keyword(s): Competitive Advantage, Leadership, Consumer Behaviors.

Abstract: Lembang Asri Resort, established in 1990, is one of the hotels that are located in Lembang, Bandung, West Java province. Badan Pusat Statistik (2016) data shows that there are 385 hotels with 21,212 room units in Bandung in 2016, which are the most in West Java province. Although the demand is high, the huge growing number of hotels developed by international hotel management chains, domestic chains and individual developers causes an oversupply in Bandung hotel industry. Thus, currently, hotel competitiveness in Lembang is considered to be particularly vigorous. This single instrumental case study offers an explicit insight into Lembang Asri Resort – a 3-star hotel – through qualitative research to induce factors impacting its competitive advantage to sustain and further become a 4-star or even 5-star hotel.

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Paper citation in several formats:

Christiandy, K. and Tan, J. (2019). Lembang Asri Resort’s Competitive Advantage. In Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar; ISBN 978-989-758-363-6, SciTePress, pages 53-58. DOI: 10.5220/0008488100530058

@conference{icebm untar19,
author={Kevin Christiandy. and Jacob Donald Tan.},
title={Lembang Asri Resort’s Competitive Advantage},
booktitle={Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar},
year={2019},
pages={53-58},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0008488100530058},
isbn={978-989-758-363-6},
}

TY - CONF

JO - Proceedings of the 7th International Conference on Entrepreneurship and Business Management - ICEBM Untar
TI - Lembang Asri Resort’s Competitive Advantage
SN - 978-989-758-363-6
AU - Christiandy, K.
AU - Tan, J.
PY - 2019
SP - 53
EP - 58
DO - 10.5220/0008488100530058
PB - SciTePress