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Authors: Kania Widyatami and Ratih Hurriyati

Affiliation: Universitas Pendidikan Indonesia, Indonesia

ISBN: 978-989-758-333-9

ISSN: 2184-3368

Keyword(s): Marketing Strategy, Destination Marketing, Indonesian Tourism.

Abstract: In deliberation of tourism development in South Sumatra, Ranau Lake could use the benefit of tourism development. Indeed, with its natural, cultural, and social attraction, Ranau Lake, which anonymity and remote locations prevent it to get the attention it deserves, serves as prospective contributor to the tourism aspect of the province. Based on that background, this paper will focus on the development of marketing strategy to improve the tourism of Ranau Lake. Research and situational assessment about the destination will first be done. A marketing strategy that can be used as a frame of reference to enhance Ranau Lake tourism competitiveness will then be proposed based on literature review regarding the particular subject.

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Paper citation in several formats:
Widyatami, K. and Hurriyati, R. (2017). Tourism Destination Marketing Strategy: The Case of Ranau Lake.In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME, ISBN 978-989-758-333-9, ISSN 2184-3368, pages 64-71. DOI: 10.5220/0007114900640071

@conference{gc-bme17,
author={Kania Widyatami. and Ratih Hurriyati.},
title={Tourism Destination Marketing Strategy: The Case of Ranau Lake},
booktitle={Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,},
year={2017},
pages={64-71},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007114900640071},
isbn={978-989-758-333-9},
}

TY - CONF

JO - Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship - Volume 1: GC-BME,
TI - Tourism Destination Marketing Strategy: The Case of Ranau Lake
SN - 978-989-758-333-9
AU - Widyatami, K.
AU - Hurriyati, R.
PY - 2017
SP - 64
EP - 71
DO - 10.5220/0007114900640071

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