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Authors: C. J. Carmona ; S. Ramírez-Gallego ; F. Torres ; E. Bernal ; M. J. del Jesus and S.r García

Affiliation: University of Jaen, Spain

Keyword(s): Subgroup Discovery, NMEEF-SD, Web Usage Mining, OrOliveSur.com.

Related Ontology Subjects/Areas/Topics: Electronic Commerce ; Enterprise Information Systems ; Software Agents and Internet Computing

Abstract: Subgroup discovery is a descriptive data mining technique whose main objective is the search for partial relations with unusual statistical characteristics with respect to a property of interest. In this paper, we present the application of a subgroup discovery technique in a users history data set associated to an e-commerce website called www.OrOliveSur.com which is related to sales of extra virgin olive oil and iberian products from Spain. The unusual knowledge is extracted using NMEEF-SD algorithm which is one of the most representative algorithm in this task throughout the literature. In order to apply this algorithm, information of website such as browser, source, keywords and so on is extracted through Google Analytics toolkit. Results obtained are discussed to provide advices and improve the design of the website.

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Paper citation in several formats:
Carmona, C.; Ramírez-Gallego, S.; Torres, F.; Bernal, E.; J. del Jesus, M. and García, S. (2012). Subgroup Discovery Applied to the e-Commerce Website OrOliveSur.com. In Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 1: ICEIS; ISBN 978-989-8565-11-2; ISSN 2184-4992, SciTePress, pages 239-244. DOI: 10.5220/0003982302390244

@conference{iceis12,
author={C. J. Carmona. and S. Ramírez{-}Gallego. and F. Torres. and E. Bernal. and M. {J. del Jesus}. and S.r García.},
title={Subgroup Discovery Applied to the e-Commerce Website OrOliveSur.com},
booktitle={Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 1: ICEIS},
year={2012},
pages={239-244},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003982302390244},
isbn={978-989-8565-11-2},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the 14th International Conference on Enterprise Information Systems - Volume 1: ICEIS
TI - Subgroup Discovery Applied to the e-Commerce Website OrOliveSur.com
SN - 978-989-8565-11-2
IS - 2184-4992
AU - Carmona, C.
AU - Ramírez-Gallego, S.
AU - Torres, F.
AU - Bernal, E.
AU - J. del Jesus, M.
AU - García, S.
PY - 2012
SP - 239
EP - 244
DO - 10.5220/0003982302390244
PB - SciTePress

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