Authors:
Erik Massarczyk
and
Peter Winzer
Affiliation:
Department Design Computer Science Media, Hochschule RheinMain University of Applied Sciences, Unter den Eichen 5, Wiesbaden and Germany
Keyword(s):
Enterprise Broadband Demand, Bandwidth, Broadband Connection Speeds, Importance of Internet Services, Performance Evaluation, UTAUT2.
Related
Ontology
Subjects/Areas/Topics:
Data Communication Networking
;
Network Applications (Web, Multimedia Streaming, Gaming, Etc.)
;
Telecommunications
Abstract:
The worldwide broadband penetration and internet usage are increasing. However, often the research regarding the demand for a better broadband availability and higher broadband connection speeds focuses on private households, whereas the need for higher bandwidths of enterprises is mostly unconsidered. Although some market overviews also consider the broadband requirements of enterprises, the research lacks a study with a clear focus on the broadband market of enterprises in Germany. To increase the research-based knowledge about the needs of enterprises regarding the usage of broadband connections, a survey of enterprises in Germany (with focus on the Rhine-Main area) has been performed. To strengthen the insight about the impact factors for the use of higher broadband connection speeds, elements like e.g. the expected performance or price-performance ratio will be analyzed by means of the "Unified Theory of Acceptance and Use of Technology 2". The first results of the survey indica
te that the main drivers for internet usage of enterprises are the availability of higher connection speeds in combination with better price-performance-ratios.
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