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Author: Rebecca Bulander

Affiliation: Institute AIFB, University of Karlsruhe, Germany

Keyword(s): Customer Relationship Management, CRM, IT, CRM systems, CRM projects, mobile devices, mobile actors, business to business.

Related Ontology Subjects/Areas/Topics: Business and Social Applications ; Collaborative Business Systems ; CRM and Business Solutions ; e-Business ; Enterprise Information Systems ; Enterprise Software Technologies ; Global Communication Information Systems and Services ; Software Engineering ; Telecommunications

Abstract: In literature we can find evidence about a high number of failed CRM projects. However concerning CRM projects in combination with the implementation of mobile devices for field staff in sales and services there aren’t many results published. So there are missing information about the success of such projects, the success factors and the objectives. This paper presents a research model about such CRM projects. A CRM project in this paper is defined as an implementation of a CRM system together with mobile devices. The research model will give further insight into the success factors of such projects and the achieved objectives.

CC BY-NC-ND 4.0

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Paper citation in several formats:
Bulander, R. (2008). A RESEARCH MODEL OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS FOR MOBILE DEVICES - Description of a Research Model about Customer Relationship Management Projects. In Proceedings of the International Conference on e-Business (ICETE 2008) - ICE-B; ISBN 978-989-8111-58-6, SciTePress, pages 413-418. DOI: 10.5220/0001913604130418

@conference{ice-b08,
author={Rebecca Bulander.},
title={A RESEARCH MODEL OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS FOR MOBILE DEVICES - Description of a Research Model about Customer Relationship Management Projects},
booktitle={Proceedings of the International Conference on e-Business (ICETE 2008) - ICE-B},
year={2008},
pages={413-418},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001913604130418},
isbn={978-989-8111-58-6},
}

TY - CONF

JO - Proceedings of the International Conference on e-Business (ICETE 2008) - ICE-B
TI - A RESEARCH MODEL OF CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS FOR MOBILE DEVICES - Description of a Research Model about Customer Relationship Management Projects
SN - 978-989-8111-58-6
AU - Bulander, R.
PY - 2008
SP - 413
EP - 418
DO - 10.5220/0001913604130418
PB - SciTePress

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