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Author: M. Irfanullah Arfeen

Affiliation: United Nations University - Operating Unit on Policy-Driven Electronic Governance (UNU-EGOV) and Quiad-i-Azam University, Portugal

Keyword(s): e-Marketing, Government, Public, Technology.

Related Ontology Subjects/Areas/Topics: Applications ; Artificial Intelligence ; e-Business ; Enterprise Information Systems ; Government ; Knowledge Management and Information Sharing ; Knowledge-Based Systems ; Society, e-Business and e-Government ; Symbolic Systems ; Web Information Systems and Technologies

Abstract: The research study examines the role of electronic (e)-marketing to improve the citizen satisfaction about government initiatives. E-marketing is a new emerging concept and recognized internationally as an enabler towards achieving good governance while improving the citizens’ satisfaction. Government initiated many projects for improving the infrastructure and living standard of its citizens but there is inertia in these projects and government has achieved milestone on papers. However, government can improve its progress and bring transparency in its projects through e-marketing. In this way, citizens can play important role in the progress of government projects. This research presented the SWOT analysis and found that e-marketing of government initiatives is critical in twenty first century, it can help the public sector to take all stakeholders on board, which improve citizens satisfaction level about government initiatives. This research study concluded that federal government of Pakistan should focus on e-marketing in order to achieve its objectives effectively and improve the public sector services to its citizens. (More)

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Paper citation in several formats:
Arfeen, M. (2017). e-Marketing of Egovernment Initiatives - A Case Study of Pakistan. In Proceedings of the 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2017) - KMIS; ISBN 978-989-758-273-8; ISSN 2184-3228, SciTePress, pages 108-113. DOI: 10.5220/0006489801080113

@conference{kmis17,
author={M. Irfanullah Arfeen.},
title={e-Marketing of Egovernment Initiatives - A Case Study of Pakistan},
booktitle={Proceedings of the 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2017) - KMIS},
year={2017},
pages={108-113},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006489801080113},
isbn={978-989-758-273-8},
issn={2184-3228},
}

TY - CONF

JO - Proceedings of the 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2017) - KMIS
TI - e-Marketing of Egovernment Initiatives - A Case Study of Pakistan
SN - 978-989-758-273-8
IS - 2184-3228
AU - Arfeen, M.
PY - 2017
SP - 108
EP - 113
DO - 10.5220/0006489801080113
PB - SciTePress

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