Authors:
Dinis Caldas
1
;
Estrela Ferreira Cruz
2
and
António Miguel Rosado da Cruz
2
Affiliations:
1
Instituto Politécnico de Viana do Castelo, 4900-347, Viana do Castelo, Portugal
;
2
Instituto Politécnico de Viana do Castelo, 4900-347, Viana do Castelo, Portugal, Centro ALGORITMI, Escola de Engenharia, Universidade do Minho, Guimarães, Portugal
Keyword(s):
Business Model Innovation, Multi-sided Platforms, Digital Transformation, Platform Revolution, Digital Platforms, Digital Economy, Two-sided Market, Network Effects.
Abstract:
Digital platforms drive disrupting businesses, supported by emerging technological improvements. These platforms enable new business models that use technology to connect people, organizations and resources in an interactive ecosystem where all the affiliates to the platform can create, add and capture value. This drives us to an innovative technology-driven business model called multi-sided platforms that is transforming our lives in ways that would be impossible to think a few decades ago. This new business model, platform-based and value-driven, enables direct interactions and/or transactions between two or more affiliates, enabling network effects, and consequently increasing the value of the network where affiliates belong to. Creating value through business model innovation is the engine of the success behind this kind of platforms. The main goal of this project is to build an innovative multi-sided platform to become a reference on the booking of sports facilities sector bring
ing together sports facilities’ owners and players. The proposed platform is modeled and presented, after being characterized through analysing the most similar tools in the market, and comparing them with a Blue Ocean Strategy tool, namely [yellow tail] value curve.
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