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Authors: Peter Vojtáš and Ladislav Peška

Affiliation: Charles University, Czech Republic

Keyword(s): Web Market without Dominant Seller, Small to Medium Company e-Shop, User Behavior, User Models, User Preference Learning, Performance Metrics, Offline Experiments, Production Data.

Related Ontology Subjects/Areas/Topics: Applications ; Business Performance ; Cloud Computing ; Collaboration and e-Services ; Data Communication Networking ; Data Engineering ; e-Business ; Enterprise Engineering ; Enterprise Information Systems ; Entertainment ; Goal Setting and Setting ; Logistics ; Mobile Software and Services ; Ontologies and the Semantic Web ; Quality-Of-Service ; Services Science ; Software Agents and Internet Computing ; Software Engineering ; Software Engineering Methods and Techniques ; Sustainable e-Business ; Technologies and Tools ; Technology Platforms ; Telecommunications ; Transaction Support ; Web Services ; Wireless Information Networks and Systems

Abstract: We deal with the problem of using user behavior for business relevant analytic task processing. We describe our acquaintance with preference learning from behavior data from an e-shop. Based on our experience and problems we propose a model for collecting (java script tracking) and processing user behavior data. We present several results of offline experiments on real production data. We show that mere data on users (implicit) behavior are sufficient for improvement of prediction of user preference. As a future work we present richer data on time dependent user behavior.


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Paper citation in several formats:
Vojtáš, P. and Peška, L. (2014). e-Shop User Preferences via User Behavior. In Proceedings of the 11th International Conference on e-Business - ICE-B, (ICETE 2014) ISBN 978-989-758-043-7, pages 68-75. DOI: 10.5220/0005102300680075

author={Peter Vojtáš. and Ladislav Peška.},
title={e-Shop User Preferences via User Behavior},
booktitle={Proceedings of the 11th International Conference on e-Business - ICE-B, (ICETE 2014)},


JO - Proceedings of the 11th International Conference on e-Business - ICE-B, (ICETE 2014)
TI - e-Shop User Preferences via User Behavior
SN - 978-989-758-043-7
AU - Vojtáš, P.
AU - Peška, L.
PY - 2014
SP - 68
EP - 75
DO - 10.5220/0005102300680075